Los Angeles
100 Thieves is an American esports and lifestyle brand founded by Matthew "Nadeshot" Haag and co-owned by Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, on April 18, 2016. Initially established as a professional esports organization competing in titles such as League of Legends, Call of Duty, and Fortnite, 100 Thieves has expanded its presence to include a variety of ventures including apparel, content creation, and entertainment. The company gained significant attention in the gaming industry for its high-profile signings and collaborations, and its innovative approach to blending gaming with streetwear fashion. As of my last update in January 2022, 100 Thieves continues to be a prominent figure in the esports and lifestyle landscape, with a strong following across various social media platforms and a growing presence in the competitive gaming scene.
Current employees
| Name | Position | Join Date |
|---|---|---|
| Matthew Haag | Co-founder and CEO | Nov 20, 2017 |
 Jacob Toft-Andersen | President | Mar 2024 |
News
- 2024-05-29 100 Thieves Reveals New Collection
- 2024-05-07 30 Teams Joins to Esports World Cup Club Support Program
- 2024-03-19 C-Level Changes at 100 Thieves
- 2024-01-19 100 Thieves Sold Juvee!
- 2024-01-12 100 Thieves Unveils New Jersey
- 2023-11-03 100 Thieves to Refocus
- 2023-11-02 Daniel "eeiu" Vucenovic to Join 100 Thieves
- ↑ https://pressroom.lexus.com/100-thieves-names-lexus-official-luxury-automotive-partner/
- ↑ https://about.att.com/story/2021/100_thieves.html
- ↑ https://twitter.com/100Thieves/status/1564701943892549632?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1564701943892549632%7Ctwgr%5Ec50771b976e3c2270f0f38293533da9ee5ba9602%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.redditmedia.com%2Fmediaembed%2Fx1srx4%2F%3Fresponsive%3Dtrueis_nightmode%3Dtrue
- ↑ https://www.esports.com/en/100-thieves-and-gucci-launch-clothing-partnership-and-a-2400-backpack-252425
- ↑ https://100thieves.com/blogs/news/crocs-partners-with-100-thieves