DreamHack Partners with Nintendo
Business
26 September 2025 09:59
Nintendo is returning to DreamHack Stockholm in 2025 after an initial appearance in 2024, as part of a new partnership with the global esports and gaming festival. DreamHack, known for bringing together top-tier players, creators, and fans, will host the Japanese gaming giant at its flagship event in Stockholm, taking place from November 28th to 30th, 2025.
This marks the second year in a row that Nintendo has been part of the DreamHack experience. The company will have a dedicated booth in the expo area, allowing attendees to get hands-on with its latest gaming releases. While DreamHack Stockholm’s organizers have yet to confirm any esports-specific events related to Nintendo titles, the partnership underscores the brand's increasing involvement in the competitive gaming scene.
DreamHack has also announced that Nintendo will be involved in DreamHack Atlanta 2025, where a Super Smash Bros. Ultimate tournament with a $3,000 (~£2,244) prize pool will be a highlight. The one-on-one competition further showcases the significance of Nintendo’s role in esports, especially given the long-standing popularity of Smash Bros. within the community.
"Having such an iconic brand as Nintendo at DreamHack underlines the strength of our festival and the unique experiences we create for our community,” said Andreas Jernberg, Managing Director of Nordics at ESL FACEIT Group. “We can’t wait to welcome thousands of fans to Stockholm for a weekend full of gaming, entertainment, and unforgettable moments.”
Nintendo’s continued commitment to esports was further evidenced earlier this year, when it entered into a partnership with the Interstate Scholastic Esports Alliance. This collaboration aims to make competitive gaming more accessible to students across the United States, reinforcing Nintendo’s growing influence in esports at various levels.
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26 September 2025 09:59
Nintendo is returning to DreamHack Stockholm in 2025 after an initial appearance in 2024, as part of a new partnership with the global esports and gaming festival. DreamHack, known for bringing together top-tier players, creators, and fans, will host the Japanese gaming giant at its flagship event in Stockholm, taking place from November 28th to 30th, 2025.
This marks the second year in a row that Nintendo has been part of the DreamHack experience. The company will have a dedicated booth in the expo area, allowing attendees to get hands-on with its latest gaming releases. While DreamHack Stockholm’s organizers have yet to confirm any esports-specific events related to Nintendo titles, the partnership underscores the brand's increasing involvement in the competitive gaming scene.
DreamHack has also announced that Nintendo will be involved in DreamHack Atlanta 2025, where a Super Smash Bros. Ultimate tournament with a $3,000 (~£2,244) prize pool will be a highlight. The one-on-one competition further showcases the significance of Nintendo’s role in esports, especially given the long-standing popularity of Smash Bros. within the community.
"Having such an iconic brand as Nintendo at DreamHack underlines the strength of our festival and the unique experiences we create for our community,” said Andreas Jernberg, Managing Director of Nordics at ESL FACEIT Group. “We can’t wait to welcome thousands of fans to Stockholm for a weekend full of gaming, entertainment, and unforgettable moments.”
Nintendo’s continued commitment to esports was further evidenced earlier this year, when it entered into a partnership with the Interstate Scholastic Esports Alliance. This collaboration aims to make competitive gaming more accessible to students across the United States, reinforcing Nintendo’s growing influence in esports at various levels.
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DreamHack, one of the largest esports festivals, has been held at Elmia in Jönköping since 2001. It has now been...
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