Written by Dante Uzel on 15 August 2024 20:51
ESL FACEIT Group has teamed up with Unilever, bringing several of its nutrition brands—Knorr, Pot Noodle, and Unox—into the spotlight at major esports events. This partnership will see these brands prominently featured during the 2024 and 2025 editions of IEM Cologne and Season 21 of the ESL Pro League, which kicks off in February 2025.
To launch the collaboration, Pot Noodle and Knorr will be highlighted during on-air broadcasts and will host interactive experiences at IEM Cologne, running from August 7th to 18th. Event activations will include opportunities for fans to win various prizes, such as merchandise and gaming peripherals, and engage with a custom Counter-Strike 2 map to earn exclusive in-game items and skins.
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Jasmin Haasbach, Vice President of Global Brand Partnerships, Head of Europe at ESL FACEIT Group, stated “Unilever is home to some of the most iconic brands in the world, and we are proud to partner with them to further strengthen their commitment to esports. Collaborating with Unilever’s Nutrition brands contributes to the growth of esports and gaming communities, and emphasizes the significance of engaging with a diverse global audience digitally and in-person.”
Tags: ESL FACEIT Group
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