Written by Dante Uzel on 19 August 2024 10:18
DHL Group and ESL FACEIT Group (EFG) have announced a multi-year extension of their partnership. This extension continues a successful six-year collaboration, the financial details of the deal were not revealed.
As the Official Logistics Partner, DHL will deepen its involvement with EFG's major events, including Counter-Strike 2 and Dota 2 tournaments. The logistics giant will also support the Snapdragon Pro Series, the multi-title mobile esports league, and multiple DreamHack gaming festivals worldwide. DHL's role encompasses managing stage and broadcast technology transport, overseeing video installations, and distributing gaming equipment such as monitors and chairs.
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DHL's marketing efforts will be prominently featured alongside top-tier esports tournaments through joint campaigns and its MVP award program.
“Through its partnership with EFG, DHL has become a brand that inspires gaming fans like none other,” stated Rodrigo Samwell, Chief Commercial Officer, ESL FACEIT Group. “We see thousands of fans chanting ‘DHL’ at our live events, and the love the esports community shows to DHL is nothing short of extraordinary. That support is a testament to the fact that EFG’s and DHL’s joint long-term strategy resonates with the most important people: our fans.”
Tags: ESL FACEIT Group
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