Esports World Cup Partners with Adidas

Business

21 June 2024 10:32

The Esports World Cup Foundation and adidas have announced a new partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.

According to the release, adidas will serve as the official merchandise sponsor of the event, providing exclusive, co-branded premium kits for esports athletes, ushers, and other crew members. The partnership aims to support tournament participants in their "quest for victory" during the event, scheduled to run from July 4th to August 25th, 2024.

The Esports World Cup will feature a total prize pool of $60m across various games including Call of Duty: Modern Warfare III, Call of Duty: Warzone, Tom Clancy’s Rainbow 6 SiegeApex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Apex Legends.

More:Esports World Cup Partners with KitKat

Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas stated “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Tags: Esports World Cup Adidas

Share:

Sources:

Report mistake Submit news

Related news

View All

Esports World Cup Titles Revealed

The Esports World Cup Foundation has announced the first 20 games set to feature at the 2026 edition of the...

More

Oct 08, 2025

Esports World Cup CoD Winners Crowned

OpTic Gaming has once again cemented its place in Call of Duty history, claiming the Esports World Cup title in...

Business

Jul 28, 2025

Esports World Cup Partners with Hilton

Esports World Cup Foundation (EWCF) has entered into a multi-year partnership with global hospitality leader Hilton. The collaboration aims to...

Business

Jul 11, 2025

Honor Extends Esports World Cup Partnership

The Esports World Cup Foundation (EWCF) has officially announced HONOR as the Official Smartphone Partner for the upcoming Esports World...

Business

Jul 04, 2025

ALGS Esports World Cup Issues Continue

The decision by EA to merge the ALGS Midseason Playoffs with the Esports World Cup has sparked criticism from players...

Drama

Jun 18, 2025

Esports World Cup Partners with Adidas

Business

21 June 2024 10:32

Tags: Esports World Cup Adidas

The Esports World Cup Foundation and adidas have announced a new partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.

According to the release, adidas will serve as the official merchandise sponsor of the event, providing exclusive, co-branded premium kits for esports athletes, ushers, and other crew members. The partnership aims to support tournament participants in their "quest for victory" during the event, scheduled to run from July 4th to August 25th, 2024.

The Esports World Cup will feature a total prize pool of $60m across various games including Call of Duty: Modern Warfare III, Call of Duty: Warzone, Tom Clancy’s Rainbow 6 SiegeApex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Apex Legends.

More:Esports World Cup Partners with KitKat

Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas stated “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Share:

Sources:

Report mistake Submit news