Fnatic Partners with IMG

Business

31 March 2025 11:49

Fnatic has partnered with IMG, a global sports marketing agency, as its exclusive commercial agency to accelerate the esports organisation’s growth worldwide.

Under the agreement, IMG will create new sponsorship opportunities for Fnatic across its performance team’s jersey, talent, and digital assets. This includes branded content opportunities for Fnatic’s global network of content creators and pro gamers, who collectively have over 35 million followers.

Sam Mathews, Founder & CEO of Fnatic, said: “Fnatic has always been about setting the standard in esports—whether that’s through winning, innovating, or building the most engaged gaming communities in the world. Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences.”

According to release, the agency has managed media rights and brand partnerships for over 20 globally recognised esports events, including EA Sports, Blast Esports, Epic Games, PGL Esports, Riot Games, the International Olympic Committee, and the Global Esports Games.

Luke Organ, SVP, Global Partnerships at IMG, said: “Fnatic is one of the most innovative and followed esports brands in the world. Combining world-class performance and a global fanbase, Fnatic offers brands a unique opportunity to reach and communicate with highly engaged younger audiences. We’re proud to partner with Fnatic to seek new commercial opportunities that can unlock further value for this legendary team, attract new fans and drive even deeper engagement with its dedicated fan base.”

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Tags: Fnatic

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