LTA Partners with Uber

Business

24 January 2025 23:44

Uber has been named the official rideshare and on-demand delivery partner for the League of Legends Championship of the Americas (LTA) for its first season. The partnership brings several exclusive rewards and features for LTA North fans.

Key Features of the Partnership:

Uber One members will get exclusive access to an in-game Uber Hextech Chest.
Uber will offer “Drops” to viewers, providing limited-time promos and in-game content during LTA broadcasts.
Uber’s ads will feature exclusive deals on Uber Eats and Uber One.
LTA broadcasts will include an “Eats Button,” linking to a dedicated Uber Eats hub with exclusive discounts.
The “Uber Eats Teleport” moment will be featured in LTA matches, with the most epic teleports highlighted in the “Uber Eats Delivery Replay.”

Georgie Jeffreys, Head of Marketing at Uber, North America, said, “We are thrilled to partner with LTA, bringing our passion for the gaming community to new heights. From awarding in-game rewards and broadcast highlights to seamless food delivery during the action, we look forward to enhancing the LTA viewing experience and celebrating epic fan moments.”

More:Invictus Reveals Entry into Mobile Legends

Mark Zimmerman, LTA Commissioner, added, “Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans. Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”

Tags: LTA Uber

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