Luminosity Gaming Acquired by Vertiqal Studios

Luminosity Gaming Acquired by Vertiqal Studios

Mergers and Acquisitions

20 August 2025 16:34

Vertiqal Studios is set to acquire Luminosity Gaming and Omnia, two major digital assets previously under Enthusiast Gaming, in a move that significantly boosts its presence across key social media and content platforms. The transaction, valued at C$900k, is expected to close on September 5th, 2025.

According to release, by absorbing both Luminosity Gaming—a leading esports brand—and Omnia, a YouTube-centric multi-channel network, Vertiqal gains immediate access to wider audiences across YouTube, Twitch, and other platforms.

“This acquisition represents a significant step forward for Vertiqal, allowing us to scale with existing customers full-funnel across the digital advertising ecosystem,” said Jon Dwyer, Chairman and CEO of Vertiqal Studios. “We’re not just adding two powerhouse brands; we’re integrating platforms, audiences, and sales capabilities that will redefine our offering in the market.”

The deal comes after Enthusiast Gaming made the strategic decision to divest from Luminosity Gaming. During the company’s Q2 2025 earnings report, CEO remarks indicated that Luminosity was no longer aligned with Enthusiast's long-term strategy. As a result, the company will now focus on its core digital properties.

For Vertiqal Studios, the acquisition represents more than brand expansion—it’s a calculated step toward building a full-funnel digital media powerhouse. With Luminosity’s established fanbase and Omnia’s YouTube network reach, Vertiqal positions itself to better serve advertisers and creators across an increasingly interconnected media landscape.

More:Black Ops 7 Release Date Leaked

Tags: Luminosity Gaming

Share:

Sources:

Report mistake Submit news

Related news

View All

Steve Maida Will Reacquire Luminosity Gaming

Luminosity Gaming is back under the control of its original founder, Steve Maida. The esports organization, known for its history...

Mergers and Acquisitions

Jan 19, 2026

Luminosity Gaming Partners with Chivas

Luminosity Gaming announced a new partnership with Mexican football club Chivas. Parties will create a new team called LG Chivas....

Business

Jun 30, 2023

Luminosity Gaming Partners with CTRL

Luminosity Gaming, has formed a partnership with CTRL, a meal replacement company. As part of the collaboration, CTRL will become...

Sponsorships

Jun 13, 2023

GameSquare Acquires TubeBuddy in Major Push to Build AI-Powered Creator Economy Platform

TL;DR

• FaZe Esports parent company GameSquare has acquired TubeBuddy, the AI-enabled YouTube optimization platform that has served over 10 million...

  Mergers and Acquisitions

  Feb 24, 2026

Scopely Acquires Majority Stake in Loom Games, Developer Behind 10 Million Player Mobile Hit Pixel Flow

TL;DR

• Scopely has acquired an undisclosed majority stake in Loom Games, the Istanbul-based mobile studio behind hybrid casual puzzle game...

  Mergers and Acquisitions

  Feb 20, 2026

Luminosity Gaming Acquired by Vertiqal Studios

Mergers and Acquisitions

20 August 2025 16:34

Tags: Luminosity Gaming

Vertiqal Studios is set to acquire Luminosity Gaming and Omnia, two major digital assets previously under Enthusiast Gaming, in a move that significantly boosts its presence across key social media and content platforms. The transaction, valued at C$900k, is expected to close on September 5th, 2025.

According to release, by absorbing both Luminosity Gaming—a leading esports brand—and Omnia, a YouTube-centric multi-channel network, Vertiqal gains immediate access to wider audiences across YouTube, Twitch, and other platforms.

“This acquisition represents a significant step forward for Vertiqal, allowing us to scale with existing customers full-funnel across the digital advertising ecosystem,” said Jon Dwyer, Chairman and CEO of Vertiqal Studios. “We’re not just adding two powerhouse brands; we’re integrating platforms, audiences, and sales capabilities that will redefine our offering in the market.”

The deal comes after Enthusiast Gaming made the strategic decision to divest from Luminosity Gaming. During the company’s Q2 2025 earnings report, CEO remarks indicated that Luminosity was no longer aligned with Enthusiast's long-term strategy. As a result, the company will now focus on its core digital properties.

For Vertiqal Studios, the acquisition represents more than brand expansion—it’s a calculated step toward building a full-funnel digital media powerhouse. With Luminosity’s established fanbase and Omnia’s YouTube network reach, Vertiqal positions itself to better serve advertisers and creators across an increasingly interconnected media landscape.

More:Black Ops 7 Release Date Leaked

Share:

Sources:

Report mistake Submit news

Related news

View All

Steve Maida Will Reacquire Luminosity Gaming

Luminosity Gaming is back under the control of its original founder, Steve Maida. The esports organization, known for its history...

Mergers and Acquisitions

Jan 19, 2026

Luminosity Gaming Partners with Chivas

Luminosity Gaming announced a new partnership with Mexican football club Chivas. Parties will create a new team called LG Chivas....

Business

Jun 30, 2023

Luminosity Gaming Partners with CTRL

Luminosity Gaming, has formed a partnership with CTRL, a meal replacement company. As part of the collaboration, CTRL will become...

Sponsorships

Jun 13, 2023

GameSquare Acquires TubeBuddy in Major Push to Build AI-Powered Creator Economy Platform

TL;DR

• FaZe Esports parent company GameSquare has acquired TubeBuddy, the AI-enabled YouTube optimization platform that has served over 10 million...

  Mergers and Acquisitions

  Feb 24, 2026

Scopely Acquires Majority Stake in Loom Games, Developer Behind 10 Million Player Mobile Hit Pixel Flow

TL;DR

• Scopely has acquired an undisclosed majority stake in Loom Games, the Istanbul-based mobile studio behind hybrid casual puzzle game...

  Mergers and Acquisitions

  Feb 20, 2026