TL;DR
- Netflix co-CEO Greg Peters confirmed he and Microsoft Gaming CEO Asha Sharma have already "kicked around ideas" about bundling Netflix with Xbox Game Pass, telling The Information that people shouldn't "eliminate any possibilities."
- Peters stressed any bundle must benefit both consumers and the companies involved, noting that Microsoft is still working out how to make a Game Pass bundle arrangement work on its end.
The bundle era of entertainment subscriptions has been building for years. Disney Plus and Hulu. Apple One. Amazon's everything-in-one approach. The question was always when gaming would get pulled fully into that model. Netflix and Xbox may be the companies that answer it.
Netflix co-CEO Greg Peters confirmed in a report that he and Asha Sharma, the new Microsoft Gaming CEO, have already had conversations about merging the two services into a single subscription offering. Nothing is confirmed, no timeline is attached, and Peters was careful to frame it as exploratory. But he was also direct that people shouldn't "eliminate any possibilities."
What Peters Actually Said
The co-CEO elaborated on the logic behind why a bundle would need to work. "Microsoft's still trying to figure out how to make the Game Pass bundle work for Microsoft," he said, which is an unusually candid acknowledgment from one potential partner about the other's internal challenges.
He also offered a more encouraging read on Sharma's approach to the partnership discussions: "It's all about, 'How do we do more?' And it's already been exciting to watch."
Why This Makes Sense for Both Companies
Netflix has been trying to crack gaming for years. It acquired several studios, added mobile games to its subscription at no extra cost, and has been building toward a gaming-adjacent identity for its platform. The problem is that mobile gaming on Netflix hasn't generated the kind of engagement that would justify the investment on its own.
Bundling with Game Pass solves that problem immediately. Xbox brings a library of console and PC titles, a deeply embedded gaming audience, and a subscription infrastructure that's been operating at scale for over two decades. Netflix brings 270 million subscribers worldwide and one of the most recognised consumer brands on the planet.
For Microsoft, the calculus is about subscriber growth and retention. Game Pass has plateaued in ways that the original trajectory didn't anticipate, and lower-priced tiers alone won't necessarily move the needle. A Netflix bundle creates a genuinely differentiated product in a crowded subscription market where people are increasingly scrutinising how many services they're paying for monthly.
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