One True King Partners with KICK
From TwogPedia
News/One True King Partners with KICK
One True King Partners with KICK
Livestreaming platform KICK has announced a new content partnership with influencer collective One True King (OTK). The deal includes a year-long slate of co-produced livestreamed events, all hosted on KICK and featuring OTK’s roster of gaming, esports, and lifestyle creators.
The first event airs tonight at 8 p.m. ET from Austin, Texas, and will feature top streamers including Asmongold, ExtraEmily, EsfandTV, Sodapoppin, and Cyr. Viewers can watch at kick.com/otk.
As part of the partnership, KICK is launching KICK Studios, a new initiative to help creators develop and produce original shows. The studio will provide production and marketing resources aimed at scaling creator-led content.
More:Valve Scraps MRQs for StarLadder Budapest Major
“OTK has long been a leader in digital media innovation and an incubator for some of the best casual gaming and lifestyle talent,” said Akhil Sarin, CMO of KICK. “We’re thrilled to join forces with them to propel livestream content to the forefront of entertainment media under our KICK Studios banner.”
Tips Out, CEO of OTK, added: “In livestreaming, authenticity is king. When KICK explained the vision behind their new studio project, we knew this opportunity was precisely what we had been looking for; an audience-first partner willing to just let OTK be OTK, hair down and all.”
Report mistake
Submit news
One True King Partners with KICK
Livestreaming platform KICK has announced a new content partnership with influencer collective One True King (OTK). The deal includes a year-long slate of co-produced livestreamed events, all hosted on KICK and featuring OTK’s roster of gaming, esports, and lifestyle creators.
The first event airs tonight at 8 p.m. ET from Austin, Texas, and will feature top streamers including Asmongold, ExtraEmily, EsfandTV, Sodapoppin, and Cyr. Viewers can watch at kick.com/otk.
As part of the partnership, KICK is launching KICK Studios, a new initiative to help creators develop and produce original shows. The studio will provide production and marketing resources aimed at scaling creator-led content.
More:Valve Scraps MRQs for StarLadder Budapest Major
“OTK has long been a leader in digital media innovation and an incubator for some of the best casual gaming and lifestyle talent,” said Akhil Sarin, CMO of KICK. “We’re thrilled to join forces with them to propel livestream content to the forefront of entertainment media under our KICK Studios banner.”
Tips Out, CEO of OTK, added: “In livestreaming, authenticity is king. When KICK explained the vision behind their new studio project, we knew this opportunity was precisely what we had been looking for; an audience-first partner willing to just let OTK be OTK, hair down and all.”
Report mistake
Submit news
Related news
