Written by Dante Uzel on 20 August 2024 20:23
Reply Totem will become the official esports supplier for Parma Calcio 1913. The partnership aims to boost Parma Calcio’s esports division, which has been active since 2018.
Reply Totem will provide support in influencer marketing and social strategies, helping Parma Calcio enhance its presence and achievements in esports. The collaboration also includes a focus on promoting female participation in competitive gaming. The partnership will also focus on expanding the club’s brand among younger audiences and strengthening its presence in the esports community.
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Lorenzo Galletti, Digital Marketing Director of Parma Calcio 1913 stated “Parma Calcio was among the first teams to invest in the esports scene since 2018. Recently, we have become the professional football Club with the largest esports community in Italy, and now we are ready to take a further step forward. In this context, the collaboration with Reply Totem was born. The team is for us the ideal supplier to continue our growth, focusing ever more on entertainment without neglecting the enrichment of the competitive component. We are convinced that this synergy will allow us to further amplify the successes achieved by Parma Esports in recent years.”
Tags: Parma
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