SEGG Media Acquires GXR

Mergers and Acquisitions

05 August 2025 11:13

SEGG Media has announced the acquisition of transmedia company GXR (GXR Racer Holdings Limited) in a deal valued at $10 million (~£7.5 million).

The acquisition, confirmed via a company press release, marks SEGG Media’s second major purchase in July, following its acquisition of Concerts.com. This latest deal hands SEGG ownership of GXR’s entire tech infrastructure and its active user base, which exceeds 1 million globally.

As part of the acquisition, GXR’s video platform will be merged with SEGG’s existing Sports.com app to launch what the company is calling the Sports.com Super App—a next-generation digital ecosystem tailored to the modern sports fan. The app aims to bring together live-streaming, social interaction, real-time stats, e-commerce, fantasy and real-money gaming, multilingual content, and up-to-the-minute sports news into a single unified platform.

The new product will be housed under NewCo, a newly formed entity led by Paul Roy, Founder and CEO of GXR, who joins SEGG as Director of NewCo. His leadership is expected to play a key role in developing and scaling the Super App ahead of its phased global rollout set for Q3 2025.

SEGG Media Chairman and CEO Matthew McGahan praised the move as a significant leap forward in the company’s strategy. “Acquiring the GXR platform and adding Paul Roy to the team allows us to accelerate our mission to deliver the world’s first fully immersive, unified sports and entertainment media app,” McGahan said. “This is all about execution and the market is now seeing that SEGG Media is delivering.”

The company revealed that the app will employ a multi-revenue model that includes premium subscriptions, in-app advertising, merchandise sales, and gamified challenges to drive both engagement and monetization. Early commercial momentum has already been secured through a broadcast and content partnership with India’s Super League Kerala, a rapidly growing football league.

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SEGG Media Acquires GXR

Mergers and Acquisitions

05 August 2025 11:13

Tags: SEGG Media

SEGG Media has announced the acquisition of transmedia company GXR (GXR Racer Holdings Limited) in a deal valued at $10 million (~£7.5 million).

The acquisition, confirmed via a company press release, marks SEGG Media’s second major purchase in July, following its acquisition of Concerts.com. This latest deal hands SEGG ownership of GXR’s entire tech infrastructure and its active user base, which exceeds 1 million globally.

As part of the acquisition, GXR’s video platform will be merged with SEGG’s existing Sports.com app to launch what the company is calling the Sports.com Super App—a next-generation digital ecosystem tailored to the modern sports fan. The app aims to bring together live-streaming, social interaction, real-time stats, e-commerce, fantasy and real-money gaming, multilingual content, and up-to-the-minute sports news into a single unified platform.

The new product will be housed under NewCo, a newly formed entity led by Paul Roy, Founder and CEO of GXR, who joins SEGG as Director of NewCo. His leadership is expected to play a key role in developing and scaling the Super App ahead of its phased global rollout set for Q3 2025.

SEGG Media Chairman and CEO Matthew McGahan praised the move as a significant leap forward in the company’s strategy. “Acquiring the GXR platform and adding Paul Roy to the team allows us to accelerate our mission to deliver the world’s first fully immersive, unified sports and entertainment media app,” McGahan said. “This is all about execution and the market is now seeing that SEGG Media is delivering.”

The company revealed that the app will employ a multi-revenue model that includes premium subscriptions, in-app advertising, merchandise sales, and gamified challenges to drive both engagement and monetization. Early commercial momentum has already been secured through a broadcast and content partnership with India’s Super League Kerala, a rapidly growing football league.

More:Nintendo to Hike Prices

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