SEGG Media Acquires GXR

Mergers and Acquisitions

05 August 2025 11:13

SEGG Media has announced the acquisition of transmedia company GXR (GXR Racer Holdings Limited) in a deal valued at $10 million (~£7.5 million).

The acquisition, confirmed via a company press release, marks SEGG Media’s second major purchase in July, following its acquisition of Concerts.com. This latest deal hands SEGG ownership of GXR’s entire tech infrastructure and its active user base, which exceeds 1 million globally.

As part of the acquisition, GXR’s video platform will be merged with SEGG’s existing Sports.com app to launch what the company is calling the Sports.com Super App—a next-generation digital ecosystem tailored to the modern sports fan. The app aims to bring together live-streaming, social interaction, real-time stats, e-commerce, fantasy and real-money gaming, multilingual content, and up-to-the-minute sports news into a single unified platform.

The new product will be housed under NewCo, a newly formed entity led by Paul Roy, Founder and CEO of GXR, who joins SEGG as Director of NewCo. His leadership is expected to play a key role in developing and scaling the Super App ahead of its phased global rollout set for Q3 2025.

SEGG Media Chairman and CEO Matthew McGahan praised the move as a significant leap forward in the company’s strategy. “Acquiring the GXR platform and adding Paul Roy to the team allows us to accelerate our mission to deliver the world’s first fully immersive, unified sports and entertainment media app,” McGahan said. “This is all about execution and the market is now seeing that SEGG Media is delivering.”

The company revealed that the app will employ a multi-revenue model that includes premium subscriptions, in-app advertising, merchandise sales, and gamified challenges to drive both engagement and monetization. Early commercial momentum has already been secured through a broadcast and content partnership with India’s Super League Kerala, a rapidly growing football league.

More:Nintendo to Hike Prices

Tags: SEGG Media

Share:

Sources:

Report mistake Submit news

Related news

View All

Tundra Esports Exits Dota 2 as Roster Moves to 1win

Tundra Esports has announced its departure from competitive Dota 2, with its full roster and coaching staff transferring to 1win...

Mergers and Acquisitions

Jun 02, 2026

Atari's Hipster Whale Buy Completes Its Retro Empire Roll-Up

Atari is really creating a retro games collective. Their final acquisition is Hipster Whale. The structure of the purchase is...

Mergers and Acquisitions

Jun 02, 2026

Balatro Publisher Playstack Sold to Fandom and GameSpot Owner

Playstack, the publisher behind Balatro, Abiotic Factor, and The Case of the Golden Idol, will be acquired by Integrated Media...

Mergers and Acquisitions

Jun 01, 2026

Atari Acquires Rights to First Five Wizardry RPGs for Remasters and New Releases

TL;DR * Atari has acquired complete and exclusive rights to the first five games in the original Wizardry RPG series,...

Mergers and Acquisitions

May 11, 2026

Pearl Abyss Sells Eve Online Developer CCP Games Back to Its CEO for $120M, Eight Years After $225M+ Acquisition

TL;DR * Pearl Abyss has sold CCP Games back to CEO Hilmar Veigar Pétursson for $100 million in cash plus...

Mergers and Acquisitions

May 06, 2026

SEGG Media Acquires GXR

Mergers and Acquisitions

05 August 2025 11:13

Tags: SEGG Media

SEGG Media has announced the acquisition of transmedia company GXR (GXR Racer Holdings Limited) in a deal valued at $10 million (~£7.5 million).

The acquisition, confirmed via a company press release, marks SEGG Media’s second major purchase in July, following its acquisition of Concerts.com. This latest deal hands SEGG ownership of GXR’s entire tech infrastructure and its active user base, which exceeds 1 million globally.

As part of the acquisition, GXR’s video platform will be merged with SEGG’s existing Sports.com app to launch what the company is calling the Sports.com Super App—a next-generation digital ecosystem tailored to the modern sports fan. The app aims to bring together live-streaming, social interaction, real-time stats, e-commerce, fantasy and real-money gaming, multilingual content, and up-to-the-minute sports news into a single unified platform.

The new product will be housed under NewCo, a newly formed entity led by Paul Roy, Founder and CEO of GXR, who joins SEGG as Director of NewCo. His leadership is expected to play a key role in developing and scaling the Super App ahead of its phased global rollout set for Q3 2025.

SEGG Media Chairman and CEO Matthew McGahan praised the move as a significant leap forward in the company’s strategy. “Acquiring the GXR platform and adding Paul Roy to the team allows us to accelerate our mission to deliver the world’s first fully immersive, unified sports and entertainment media app,” McGahan said. “This is all about execution and the market is now seeing that SEGG Media is delivering.”

The company revealed that the app will employ a multi-revenue model that includes premium subscriptions, in-app advertising, merchandise sales, and gamified challenges to drive both engagement and monetization. Early commercial momentum has already been secured through a broadcast and content partnership with India’s Super League Kerala, a rapidly growing football league.

More:Nintendo to Hike Prices

Share:

Sources:

Report mistake Submit news