Tekken 8 Partners with Chipotle

Business

09 April 2024 18:09

Chipotle announced a new partnership with TEKKEN 8. According to release, players can now earn in-game currency through digital orders on Chipotle's app and website, and via the Chipotle Rewards Exchange. The TEKKEN 8 Battle Bowl, designed for the TEKKEN community, will be featured on Chipotle's digital platforms for a limited time. The 2024 Chipotle Challenger Series (CCS) will showcase TEKKEN 8 as its title game, in collaboration with Sony Interactive Entertainment.Chipotle will also return as the presenting partner of the 2024 Evolution Championship Series (Evo) in Las Vegas, following its successful debut in 2023.

"The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC," said Chris Brandt, Chief Brand Officer at Chipotle. "Gaming is a force shaping culture, so it's imperative that we show up in the right way for this passionate community by providing real value and access to exclusive experiences."

Tags: Tekken 8

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