Tekken 8 Partners with Chipotle

Tekken 8 Partners with Chipotle

Business

09 April 2024 18:09

Chipotle announced a new partnership with TEKKEN 8. According to release, players can now earn in-game currency through digital orders on Chipotle's app and website, and via the Chipotle Rewards Exchange. The TEKKEN 8 Battle Bowl, designed for the TEKKEN community, will be featured on Chipotle's digital platforms for a limited time. The 2024 Chipotle Challenger Series (CCS) will showcase TEKKEN 8 as its title game, in collaboration with Sony Interactive Entertainment.Chipotle will also return as the presenting partner of the 2024 Evolution Championship Series (Evo) in Las Vegas, following its successful debut in 2023.

"The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC," said Chris Brandt, Chief Brand Officer at Chipotle. "Gaming is a force shaping culture, so it's imperative that we show up in the right way for this passionate community by providing real value and access to exclusive experiences."

Tags: Tekken 8

Share:

Sources:

Report mistake Submit news

Related news

View All

LEGO PlayStation Set Leaked for December 2025: Classic Console, 1911 Pieces, $159.99 Price Tag

TL;DR

• A reliable LEGO leaker has shared details of an upcoming official PlayStation console set, codenamed "LEGO Codename P or...

  Business

  Mar 11, 2026

EA Lays Off Developers Across Battlefield Studios Including DICE, Criterion, Ripple Effect and Motive

TL;DR

• Electronic Arts has confirmed layoffs across the Battlefield Studios group of teams, with developers at DICE, Criterion, Ripple Effect,...

  Business

  Mar 10, 2026

Steam Machine Still Targeting 2026 Release But Storage Shortages Create New Uncertainty

TL;DR

• Valve has confirmed the Steam Machine is still planned for a 2026 release but acknowledged that memory and storage...

  Business

  Mar 09, 2026

Google Cuts Play Store Commission to 20% and Opens Door to Third-Party App Stores in Epic Games Settlement

TL;DR

• Google has settled its legal dispute with Epic Games by restructuring its Play Store fees, reducing in-app purchase commissions...

  Business

  Mar 06, 2026

Xbox Project Helix Revealed: Next-Generation Console Will Play Both Xbox and PC Games

TL;DR

• Xbox has officially teased its next-generation console under the codename Project Helix, with CEO Asha Sharma confirming the device...

  Business

  Mar 06, 2026

Tekken 8 Partners with Chipotle

Business

09 April 2024 18:09

Tags: Tekken 8

Chipotle announced a new partnership with TEKKEN 8. According to release, players can now earn in-game currency through digital orders on Chipotle's app and website, and via the Chipotle Rewards Exchange. The TEKKEN 8 Battle Bowl, designed for the TEKKEN community, will be featured on Chipotle's digital platforms for a limited time. The 2024 Chipotle Challenger Series (CCS) will showcase TEKKEN 8 as its title game, in collaboration with Sony Interactive Entertainment.Chipotle will also return as the presenting partner of the 2024 Evolution Championship Series (Evo) in Las Vegas, following its successful debut in 2023.

"The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC," said Chris Brandt, Chief Brand Officer at Chipotle. "Gaming is a force shaping culture, so it's imperative that we show up in the right way for this passionate community by providing real value and access to exclusive experiences."

Share:

Sources:

Report mistake Submit news

Related news

View All

LEGO PlayStation Set Leaked for December 2025: Classic Console, 1911 Pieces, $159.99 Price Tag

TL;DR

• A reliable LEGO leaker has shared details of an upcoming official PlayStation console set, codenamed "LEGO Codename P or...

  Business

  Mar 11, 2026

EA Lays Off Developers Across Battlefield Studios Including DICE, Criterion, Ripple Effect and Motive

TL;DR

• Electronic Arts has confirmed layoffs across the Battlefield Studios group of teams, with developers at DICE, Criterion, Ripple Effect,...

  Business

  Mar 10, 2026

Steam Machine Still Targeting 2026 Release But Storage Shortages Create New Uncertainty

TL;DR

• Valve has confirmed the Steam Machine is still planned for a 2026 release but acknowledged that memory and storage...

  Business

  Mar 09, 2026

Google Cuts Play Store Commission to 20% and Opens Door to Third-Party App Stores in Epic Games Settlement

TL;DR

• Google has settled its legal dispute with Epic Games by restructuring its Play Store fees, reducing in-app purchase commissions...

  Business

  Mar 06, 2026

Xbox Project Helix Revealed: Next-Generation Console Will Play Both Xbox and PC Games

TL;DR

• Xbox has officially teased its next-generation console under the codename Project Helix, with CEO Asha Sharma confirming the device...

  Business

  Mar 06, 2026