12 June 2023 12:56
Source: American Truck Simulator
According to recent reports, real-life companies started to put job ads on the American Truck Simulator game billboards. SCS Software stated "Our primary intention goes beyond mere advertisements. We aim to provide opportunities that bring attention to interesting details organically within our game world - things of value and deeper meaning. The introduction of Schneider National's recruitment campaign further builds upon this vision. That is why when Schneider National approached us with their desire for us to help them with their recruitment campaign, we were excited to collaborate since it presents something new and also allows us to assist the need of the trucking industry in general considering the current shortage of skilled professionals. "
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