Twitch Reveals New Branded Content Guidelines

Business

06 June 2023 17:05

Twitch revealed changes to Brand content guidelines. The changes include changes to "Brand Sponsorship Formats". Changes are;

Logos on stream On-stream brand overlays are LIMITED to 3% of screen size.

Inserted “burned in” video ads Streamers may NOT insert video ads directly into their streams.

Inserted “burned in” display ads Streamers may NOT insert display or “banner” ads directly into their streams.

Inserted “burned in” audio ads Streamers may NOT insert audio ads directly into their streams.

Permitted sponsorship formats are;

Branded panels on Channel Page are allowed; Showcasing products in your stream background; Including links to other sites that promote things.

Twitch stated that it will not start enforcing its use until July 1, 2023.

Tags: Twitch Streamer

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