Veloce Secures Investment

Veloce Secures Investment

Investments

17 July 2025 09:06

SEGG Media Corporation has announced a strategic investment in Veloce Esports, a fast-growing digital platform focused on motorsport, gaming, and content. The move marks a significant step in SEGG’s transformation into a next-gen media company and will be managed through its Sports.com division.

The deal values Veloce at £40 million ($53 million USD) and will be completed in two stages. SEGG also holds a call option to increase its stake to 51%, signaling potential majority ownership. The first tranche includes a £2 million ($2.6 million USD) commitment, with the rest expected by the end of July 2025.

Veloce operates the world’s largest racing and gaming media network, reaching over 750 million viewers monthly. In FY ending March 2025, it generated £12.8 million ($17.5 million USD) in revenue and recently acquired motorsport lifestyle brand Quadrant, co-founded with F1 driver Lando Norris.

“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy,” said Matthew McGahan, SEGG Media’s Chairman and CEO. “This investment into Veloce is yet another tangible step into motorsport.”

“With Veloce now in the family, we’re doubling down,” McGahan added, highlighting plans to expand SEGG’s presence across F1, IndyCar, MotoGP, NASCAR, and more—not just through sponsorships, but content, partnerships, and immersive experiences.

The investment supports SEGG’s goal of building a profitable, scalable platform at the intersection of sports, entertainment, and technology.

More:Veloce Partners with Thrustmaster

Tags: Veloce

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Veloce Secures Investment

Investments

17 July 2025 09:06

Tags: Veloce

SEGG Media Corporation has announced a strategic investment in Veloce Esports, a fast-growing digital platform focused on motorsport, gaming, and content. The move marks a significant step in SEGG’s transformation into a next-gen media company and will be managed through its Sports.com division.

The deal values Veloce at £40 million ($53 million USD) and will be completed in two stages. SEGG also holds a call option to increase its stake to 51%, signaling potential majority ownership. The first tranche includes a £2 million ($2.6 million USD) commitment, with the rest expected by the end of July 2025.

Veloce operates the world’s largest racing and gaming media network, reaching over 750 million viewers monthly. In FY ending March 2025, it generated £12.8 million ($17.5 million USD) in revenue and recently acquired motorsport lifestyle brand Quadrant, co-founded with F1 driver Lando Norris.

“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy,” said Matthew McGahan, SEGG Media’s Chairman and CEO. “This investment into Veloce is yet another tangible step into motorsport.”

“With Veloce now in the family, we’re doubling down,” McGahan added, highlighting plans to expand SEGG’s presence across F1, IndyCar, MotoGP, NASCAR, and more—not just through sponsorships, but content, partnerships, and immersive experiences.

The investment supports SEGG’s goal of building a profitable, scalable platform at the intersection of sports, entertainment, and technology.

More:Veloce Partners with Thrustmaster

Share:

Sources:

Report mistake Submit news

Related news

View All

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