View source for News/100 Thieves Partners with Theta Network

{{News
|seo_title=100 Thieves Partners with Theta Network
|seo_keywords=100 Thieves
|image=100thieves.png
|tags=100 Thieves
|date=2025-08-25T09:11:27.000Z
|sources={{NewsSource
|source=Twitter
|url=https://x.com/100Thieves/status/1958657880317731206
|article=News/100 Thieves Partners with Theta Network
}}
|author=Andura
|category=Business
|content=100 Thieves has announced a new strategic partnership with Theta Network, a decentralized cloud infrastructure provider specializing in AI, media, and entertainment. The collaboration will bring a custom AI-powered agent to 100 Thieves’ digital ecosystem, offering fans a highly personalized, interactive experience across e-commerce, social media, and community platforms.

The AI assistant will serve as a real-time hub for everything [[Companies/100 Thieves|100 Thieves]], delivering updates on tournament schedules, match results, player stats, and key moments across the organization's competitive titles, including VALORANT, Call of Duty, and League of Legends.

One of the standout features of the integration will appear on 100 Thieves' Shopify storefront. There, the AI agent will provide shoppers with detailed product information such as stock levels, sizing availability, and even insights into past apparel collaborations. This creates a seamless fusion of fandom and retail—allowing fans to keep up with esports updates while browsing the latest fashion drops.

“Fans will be able to jump onto our site, ask the AI agent where to find an exclusive piece of apparel, and at the same time pull up the latest schedule from one of our teams, all in one interaction,” said Julie Van, Chief Operating Officer at 100 Thieves. “By partnering with Theta Network, we’re building a smarter, more connected experience that brings every part of 100 Thieves to life in real time.”

Beyond retail and competition updates, the AI assistant will also engage with fans through community channels, offering quick access to highlights from 100 Thieves content creators and streamers. The goal is to centralize access to both esports and entertainment content, making it easier for fans to stay informed and engaged.

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}}