View source for News/Doug Bowser Will Retire

{{News
|seo_title=Doug Bowser Will Retire
|seo_keywords=Nintendo
|image=Nintendologo.png
|tags=Nintendo
|date=2025-09-26T10:01:15.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/doug-bowser-to-retire-devon-pritchard-to-succeed-as-nintendo-of-america-president
|article=News/Doug Bowser Will Retire
}}
|author=Andura
|category=Business
|content=Nintendo has announced a major leadership change set to take place at the end of 2025. Doug Bowser, current President and COO of Nintendo of America, will retire from his position on December 31, 2025, concluding a decade-long career at the company.

Succeeding him will be Devon Pritchard, currently [[Companies/Nintendo|Nintendo]] of America’s Executive Vice President of Revenue, Marketing, and Consumer Experience. With her appointment, Pritchard becomes the first woman to lead Nintendo’s North American operations. Alongside her new responsibilities, she will also join the Nintendo of America Board of Directors and take on a new role as an executive officer at Nintendo’s global headquarters in Japan.

"Leading Nintendo of America has been the honour of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we've created for consumers," said Bowser in a statement reflecting on his tenure. “Now it's time for the next generation of leadership and Devon's track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company's growth. I have full confidence that she will guide the company to even greater heights."

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Bowser joined Nintendo in 2015 as Vice President of Sales and Marketing. He quickly rose through the ranks, becoming Senior Vice President the following year. In 2019, he stepped into the role of President and COO, succeeding the widely admired Reggie Fils-Aimé.
}}