View source for News/Gen.G Launches GenRang Wine

{{News
|seo_title=Gen.G Launches GenRang Wine
|seo_keywords=Gen.G
|image=Gen.g wine.png
|tags=Gen.G
|date=2024-06-21T10:32:06.000Z
|sources={{NewsSource
|source=Esports.net
|url=https://www.esports.net/news/industry/gen-g-launches-branded-wine-genrang/
|article=News/Gen.G Launches GenRang Wine
}}
|author=Andura
|category=Business
|content=[[Companies/Gen.G|Gen.G]] has partnered with Allvintage Wine, a Korean wine company, to introduce their own branded wines. This collaboration is a pioneering venture within the esports industry, diverging from the traditional partnerships centered around energy drinks and non-alcoholic beverages.

The wines, comprising a Chilean red and a Chilean white, will be exclusively available in Korea. Allvintage Wine will facilitate distribution through designated pickup points across multiple cities in four regions of South Korea.

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Gen.G was established in 2017 under the name KSV eSports, founded by Kevin Chou and Kent Wakeford, who are also co-founders of the video game development company Kabam. They were joined by Michael Li and Phillip Hyun in forming the organization.
}}