View source for News/Honor of Kings International Championship Partner Announced

{{News
|seo_title=Honor of Kings International Championship Partner Announced
|seo_keywords=Honor of Kings
|image=HonorofKing.jpg
|tags=Honor of Kings
|date=2025-11-11T09:35:48.000Z
|sources={{NewsSource
|source=Esports Insider
|url=https://esportsinsider.com/2025/11/midera-honor-of-kings-international-championship-2025
|article=News/Honor of Kings International Championship Partner Announced
}}
|author=Andura
|category=Business
|content=Global home appliance manufacturer Midea has announced a partnership with the Honor of Kings International Championship (KIC) 2025). The company will serve as the official appliance sponsor for the international mobile esports event, which will take place in the Philippines.

The partnership marks Midea’s first involvement in Honor of Kings esports, expanding the brand’s presence beyond traditional sports.

Midea has a long history of sports sponsorships, including collaborations with FC Barcelona and the Asian Football Confederation (AFC). Its move into the esports sector comes as part of a wider effort to engage younger and digitally active audiences.

In an official statement on social media, Honor of Kings Esports said:

“We’re excited to announce that Midea, one of the world’s smart home appliance brands, partners with Honor of Kings as the official appliance sponsor for KIC 2025. Midea brings innovation and comfort to your home, empowering players to perform at their best, both in-game and in life.”

KIC 2025: Event Details and Collaborations

The Honor of Kings International Championship (KIC) is the premier global tournament for the mobile MOBA title developed by TiMi Studios and published by Tencent Games. The 2025 edition will be hosted in the Philippines, featuring top teams from multiple regions.

This year’s event also includes several brand and entertainment partnerships. Filipino band SB19 has been named the official music artist of KIC 2025 and will perform the tournament anthem before matches begin on November 14, 2025.

'''More:'''[[News/Honor of Kings Breaks Guinness World Record|Honor of Kings Breaks Guinness World Record]]
}}