View source for News/Ronaldo Named as Esports World Cup Ambassador

{{News
|seo_title=Ronaldo Named as Esports World Cup Ambassador
|seo_keywords=Esports World Cup
|image=Ewc_new_partners.jpg
|tags=Esports World Cup
|date=2025-06-13T14:03:54.000Z
|sources={{NewsSource
|source=Game Reactor Asia
|url=https://www.gamereactor.eu/cristiano-ronaldo-joins-the-esports-world-cup-as-a-global-ambassador-1559813/
|article=News/Ronaldo Named as Esports World Cup Ambassador
}}
|author=Andura
|category=Business
|content=Cristiano Ronaldo has been named the Global Ambassador for the Esports World Cup 2025 (EWC), a move aimed at boosting the tournament's global reach.

Ronaldo, known for his lcareer with Manchester United and Real Madrid, brings his massive global following to the EWC, where he will help spotlight the next generation of esports athletes.

“Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory."

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Ronaldo's connection to the EWC isn’t new; he played a role in the tournament's global announcement in 2023 and attended last summer’s Closing Ceremony in Riyadh, where he celebrated Team Falcons’ championship win.

As part of his ambassador role, Ronaldo will lead the EWC's global campaign and appear as a playable character in FATAL FURY: City of the Wolves, one of the 25 games featured in the tournament.

“Sport is always evolving – and esports is one more frontier,” Ronaldo commented. “The commitment, drive, talent, and intensity I have seen in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of this global event.”

The Esports World Cup 2025 will take place in Riyadh, Saudi Arabia, with the theme “Rise Above,” focusing on pushing boundaries and achieving greatness.
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