View source for News/UKIE Partners with Tencent

{{News
|seo_title=UKIE Partners with Tencent
|seo_keywords=UKIE
|image=Tencent.jpg
|tags=Tencent
|date=2025-09-10T15:59:31.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/ukie-partners-with-tencent-for-video-games-growth-programme
|article=News/UKIE Partners with Tencent
}}
|author=Andura
|category=Business
|content=The UK’s games industry trade association, UKIE, has officially announced the return of its Video Games Growth Programme for a second consecutive year. Backed by Tencent, the UK Department for Business and Trade, and delivery partner Player One Consulting, the initiative aims to accelerate the creative and commercial growth of ambitious UK-based game studios.

The programme’s continuation was revealed in a press release issued on September 2, 2025, following the success of its inaugural run in 2024, which saw 27 studios graduate.

==== Two New Growth Tracks Introduced for 2025 ====

This year’s programme introduces a more tailored approach with two distinct tracks designed to meet the needs of studios at different stages of development:

Accelerator Track – Targeted at emerging studios ready to make their first significant leap in growth.

Scale-Up Track – Geared toward more established studios with high-growth potential looking to expand even further.

The curriculum for both tracks includes a blend of expert-led sessions, hands-on mentorship, and direct access to investors. Critical topics covered include fundraising, business strategy, operations management, and international market expansion.

Global tech and gaming giant [[Companies/Tencent|Tencent]] remains a key backer of the programme in its second year. Mark Maslowicz, Vice President of Partnerships and Investments at Tencent, commented on the company’s ongoing support:

“We’re excited to support the second year of the UKIE Video Games Growth Programme. The UK is home to the largest video games market in Europe, worth over £7 billion and engaging more than half the population.

With that momentum comes a unique opportunity to shape the future of the industry. By backing early-stage studios, we’re cementing the UK’s position as a global hub for game development.”

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}}