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date | Datetime | | 2025-02-28 3:56:06 PM |
author | Page | | Dante Uzel |
category | List of String, delimiter: , | [Show] Transfer Market · Drama · Business · Companies · Hires · Investments · Mergers and Acquisitions · Sponsorships · More | Business |
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content | Text | | Infinix has officially partnered with Mobile Legends: Bang Bang (MLBB) as its official smartphone partner, bringing cutting-edge gaming devices and fan initiatives to the esports scene.
As of February 28th, Infinix has begun its collaboration with MOONTON Games, sponsoring MLBB pro tournaments across Southeast Asia this season.
“We are thrilled to be part of the top-tier MLBB tournaments in Southeast Asia,” said Infinix CEO Tony Zhao. “Esports serves as a bridge that connects and inspires the next generation of players.”
A key aspect of the partnership is providing Infinix’s GT series gaming smartphones to professional players. The Infinix GT 20 Pro will serve as the official tournament device for the first stage of 2025’s competitions, with the GT30 Pro set to follow upon its release later in the year.
Beyond device sponsorship, Infinix is committed to growing the MLBB community through both online and offline activations, including fan club tournaments, community booths, meet-and-greets with pro players, and giveaways.
MOONTON Games Head of Regional Esports Sales, Adrian Cher, highlighted the synergy between the two brands: “Infinix has democratised gaming by making cutting-edge gaming accessible to the next generation of mobile gamers. This aligns perfectly with our vision to elevate the mobile gaming and esports ecosystem through innovation and competitive excellence.” |
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source | Page | Games Industry |
url | String | https://esportsinsider.com/2025/02/mobile-legends-bang-bang-sponsorship-infinix |