100 Thieves Sold Juvee!

100 Thieves Sold Juvee!

Mergers and Acquisitions

19 January 2024 15:40

100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee. The financial details of the deal were not revealed. Co-founder Sam Keene stated "We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.”

Tags: 100 Thieves

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100 Thieves Sold Juvee!

Mergers and Acquisitions

19 January 2024 15:40

Tags: 100 Thieves

100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee. The financial details of the deal were not revealed. Co-founder Sam Keene stated "We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.”

Share:

Sources:

Report mistake Submit news

Related news

View All

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After a multi-year hiatus, North American esports and lifestyle powerhouse 100 Thieves has made its long-awaited return to competitive Counter-Strike....

Sponsorships

Nov 11, 2025

100 Thieves to Have Pokemon Collection

100 Thieves is reuniting with the Pokémon franchise for another apparel collaboration, teasing a new wave of themed merchandise that...

Business

Oct 17, 2025

Nadeshot on 100 Thieves Layoffs

Matthew ‘Nadeshot’ Haag, founder of esports organization 100 Thieves, has publicly responded to widespread criticism surrounding the timing of his...

Drama

Sep 10, 2025

100 Thieves Partners with Theta Network

100 Thieves has announced a new strategic partnership with Theta Network, a decentralized cloud infrastructure provider specializing in AI, media,...

Business

Aug 25, 2025

100 Thieves Reveals New Roster

100 Thieves has officially entered the VALORANT Game Changers scene, announcing its first competitive roster for Riot Games’ women and...

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Aug 05, 2025