Lotus Partners with PUBG Mobile
Business
11 September 2025 13:28
PUBG Mobile has announced a new in-game partnership with British automaker Lotus, marking the company’s first appearance in a video game. The collaboration runs from today until November 4 and introduces two Lotus models: the Emira and the electric Emeya.
Both vehicles come in two exclusive colour options with original in-game designs. Players can customize them with attachments like the Blackwasp and Stormrush Spoiler, the Spider Attachment, and a seasonal Pumpkin Attachment. A Lotus-branded parachute is also available.
“The vehicles can be equipped with the Blackwasp and Stormrush Spoiler Attachment, the Spider Attachment, or seasonal Pumpkin Attachment, as well as using a Lotus-branded Parachute,” PUBG Mobile said in a release.
Lotus, founded in 1948 by Colin Chapman, is currently owned by Chinese multinational Geely, which also owns Volvo, Polestar, Zeekr, and Lynk & Co.
KRAFTON, PUBG Mobile’s publisher, has previously collaborated with several automakers including Tesla, Maserati, McLaren Racing, Bugatti, Bentley Motors, and Shelby. The last major car brand to join was Porsche, which brought five models to the game in its own first-ever gaming partnership. PUBG Mobile has also worked with Ducati to revamp its motorcycle designs.
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Business
11 September 2025 13:28
PUBG Mobile has announced a new in-game partnership with British automaker Lotus, marking the company’s first appearance in a video game. The collaboration runs from today until November 4 and introduces two Lotus models: the Emira and the electric Emeya.
Both vehicles come in two exclusive colour options with original in-game designs. Players can customize them with attachments like the Blackwasp and Stormrush Spoiler, the Spider Attachment, and a seasonal Pumpkin Attachment. A Lotus-branded parachute is also available.
“The vehicles can be equipped with the Blackwasp and Stormrush Spoiler Attachment, the Spider Attachment, or seasonal Pumpkin Attachment, as well as using a Lotus-branded Parachute,” PUBG Mobile said in a release.
Lotus, founded in 1948 by Colin Chapman, is currently owned by Chinese multinational Geely, which also owns Volvo, Polestar, Zeekr, and Lynk & Co.
KRAFTON, PUBG Mobile’s publisher, has previously collaborated with several automakers including Tesla, Maserati, McLaren Racing, Bugatti, Bentley Motors, and Shelby. The last major car brand to join was Porsche, which brought five models to the game in its own first-ever gaming partnership. PUBG Mobile has also worked with Ducati to revamp its motorcycle designs.
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