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Kids Want In-game Currency for Christmas

Drama

19 November 2025 09:27

Nearly three out of five children in the United States are planning to ask for gaming gifts this Christmas, with in-game currency leading the list. According to a new study from the Entertainment Software Association (ESA), 43 percent of kids want digital currency for their favorite titles, placing video game items among the most requested holiday presents this year.

The ESA surveyed more than 700 children aged 5 to 17. The findings show that 39 percent hope to receive a new console, while 37 percent are looking for physical game copies. The report also highlights how gaming ties families together, with more than half of kids saying they want to play more games with their parents. This desire is especially strong among children aged 5 to 7, where the number climbs to 73 percent.

The study also included over 1,100 adults aged 18 to 65, among them 539 parents of children in the same age group. A third of adults in the US say they plan to buy gaming-related gifts this season. Most are shopping for others, with 35 percent purchasing for their children and 28 percent buying for a spouse or partner.

Adults expect to spend an average of 500 dollars on gaming gifts, though one in four plans to stay under 100 dollars. Parents, however, anticipate spending more. On average, they intend to put 737 dollars toward gaming presents for their children, though roughly half say they will keep the total under 300 dollars.

More:Ubisoft Apologized for AI Art

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Lootboxes222.jpg
Kids Want In-game Currency for Christmas

Drama

19 November 2025 09:27

Tags: Loot Box

Nearly three out of five children in the United States are planning to ask for gaming gifts this Christmas, with in-game currency leading the list. According to a new study from the Entertainment Software Association (ESA), 43 percent of kids want digital currency for their favorite titles, placing video game items among the most requested holiday presents this year.

The ESA surveyed more than 700 children aged 5 to 17. The findings show that 39 percent hope to receive a new console, while 37 percent are looking for physical game copies. The report also highlights how gaming ties families together, with more than half of kids saying they want to play more games with their parents. This desire is especially strong among children aged 5 to 7, where the number climbs to 73 percent.

The study also included over 1,100 adults aged 18 to 65, among them 539 parents of children in the same age group. A third of adults in the US say they plan to buy gaming-related gifts this season. Most are shopping for others, with 35 percent purchasing for their children and 28 percent buying for a spouse or partner.

Adults expect to spend an average of 500 dollars on gaming gifts, though one in four plans to stay under 100 dollars. Parents, however, anticipate spending more. On average, they intend to put 737 dollars toward gaming presents for their children, though roughly half say they will keep the total under 300 dollars.

More:Ubisoft Apologized for AI Art

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Sources:
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