News/Light of Motiram Marketing Stopped: Difference between revisions

Latest revision as of 19:01, 4 December 2025

Light of Motiram Marketing Stopped

Drama

04 December 2025 18:33

Tencent has agreed to halt all promotional activities and public testing for its upcoming action game Light of Motiram as it prepares for a high-profile court battle next year. The decision follows a lawsuit filed by Sony, accusing Tencent of creating a "slavish clone" of its Horizon series, and comes as Sony seeks a preliminary injunction to stop the release of the game.

Sony's lawsuit, filed in July, alleges that Light of Motiram closely mimics Horizon Zero Dawn and Horizon Forbidden West, with claims that Tencent's game is deliberately designed to confuse fans into thinking it is a part of the Horizon franchise. In its court filings, Sony argued that the similarities, including the protagonist’s appearance and promotional materials, mislead players and constitute copyright and trademark infringement. Sony is requesting a jury trial to address these concerns and to prevent the game from launching.

In response to these legal proceedings, Tencent has agreed to pause its marketing efforts for Light of Motiram and postpone public testing of the game. The release, initially slated for Q4 2027, will not be moved forward until the case has been resolved. Tencent has also agreed to hold off on seeking any expedited release, allowing the court to hear Sony's motion for a preliminary injunction before proceeding with any further promotion.

“We are committed to resolving this matter fairly and will respect the court’s decision,” a Tencent spokesperson said.

Back in August, after Sony’s initial complaint, Tencent made several adjustments to the Light of Motiram Steam page and altered some of its promotional artwork in an attempt to address some of the concerns raised. However, in September, Tencent disputed Sony’s claims, stating that Light of Motiram does not copy Horizon, but rather uses “time-honored” genre elements that are not exclusive to Sony. Tencent also argued that Sony was attempting to assert ownership over generic elements common in action-adventure games, particularly those involving open-world exploration and survival mechanics.

Most recently, in October, Sony responded to Tencent’s defense, calling it "nonsense" and accusing the company of continuing to infringe on Horizon's intellectual property. Sony pointed to the use of Horizon composer Joris de Man for Light of Motiram's score and criticized the game for mirroring the visual style, characters, and narrative themes of its flagship franchise. Sony’s filing emphasized that Aloy, the protagonist of Horizon, is more than just a character; she has become a symbol of the PlayStation brand, making any imitation of her particularly damaging.

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Light of Motiram Marketing Stopped

Drama

04 December 2025 18:33

Tags: Tencent

Tencent has agreed to halt all promotional activities and public testing for its upcoming action game Light of Motiram as it prepares for a high-profile court battle next year. The decision follows a lawsuit filed by Sony, accusing Tencent of creating a "slavish clone" of its Horizon series, and comes as Sony seeks a preliminary injunction to stop the release of the game.

Sony's lawsuit, filed in July, alleges that Light of Motiram closely mimics Horizon Zero Dawn and Horizon Forbidden West, with claims that Tencent's game is deliberately designed to confuse fans into thinking it is a part of the Horizon franchise. In its court filings, Sony argued that the similarities, including the protagonist’s appearance and promotional materials, mislead players and constitute copyright and trademark infringement. Sony is requesting a jury trial to address these concerns and to prevent the game from launching.

In response to these legal proceedings, Tencent has agreed to pause its marketing efforts for Light of Motiram and postpone public testing of the game. The release, initially slated for Q4 2027, will not be moved forward until the case has been resolved. Tencent has also agreed to hold off on seeking any expedited release, allowing the court to hear Sony's motion for a preliminary injunction before proceeding with any further promotion.

“We are committed to resolving this matter fairly and will respect the court’s decision,” a Tencent spokesperson said.

Back in August, after Sony’s initial complaint, Tencent made several adjustments to the Light of Motiram Steam page and altered some of its promotional artwork in an attempt to address some of the concerns raised. However, in September, Tencent disputed Sony’s claims, stating that Light of Motiram does not copy Horizon, but rather uses “time-honored” genre elements that are not exclusive to Sony. Tencent also argued that Sony was attempting to assert ownership over generic elements common in action-adventure games, particularly those involving open-world exploration and survival mechanics.

Most recently, in October, Sony responded to Tencent’s defense, calling it "nonsense" and accusing the company of continuing to infringe on Horizon's intellectual property. Sony pointed to the use of Horizon composer Joris de Man for Light of Motiram's score and criticized the game for mirroring the visual style, characters, and narrative themes of its flagship franchise. Sony’s filing emphasized that Aloy, the protagonist of Horizon, is more than just a character; she has become a symbol of the PlayStation brand, making any imitation of her particularly damaging.

More:EA Makes More Patents Available for Free

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