Written by Dante Uzel on 23 January 2025 14:18
G2 Esports has launched a new media house agency called 62 (pronounced ‘six-two’), designed to help mainstream brands authentically connect with the global esports audience.
By leveraging G2’s experience, 62 will provide brands with creative advertising, media buying, content production, and event management services. One of the standout offerings from the agency is the ability for companies to hire G2’s content team, led by Mathieu Lacrouts, the organisation's Head of Media House. Lacrouts brings over a decade of expertise in digital marketing, having worked with major companies like Coca-Cola and Netflix. He also founded the gaming and esports ad agency Hurrah in 2015.
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“Innovation is at the forefront of everything G2 does, and our goal with 62 is parallel to this, working with brands to create new and authentic experiences for fans across the entertainment space,” said Mathieu Lacrouts, Head of Media House at 62.
“Whether it be across gaming, esports, or wider entertainment like music and sports, we understand what fans and brands deserve, and the campaigns we create always aim to elevate brands within the space and surprise and delight fans.”
62 has already secured clients such as gaming monitor brand AGON by AOC, French manga publisher Ki-oon, and the trading card game Altered by Equinox. Looking ahead, 62 plans to expand beyond esports and establish itself as a media house across industries including sports, manga, music, motorsports, and tabletop gaming.
Tags: G2 Esports
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