RAC7 Acquired by Apple

Business

28 May 2025 11:36

Apple has officially acquired RAC7, the small but acclaimed studio behind Sneaky Sasquatch, in a move that highlights the company’s ongoing commitment to its Apple Arcade platform. The acquisition is described as a “unique circumstance” by Apple, suggesting it’s not part of a broader acquisition spree but rather a strategic decision tied to the game’s popularity and the studio’s potential.

RAC7, a two-person team, is best known for Sneaky Sasquatch, a quirky and beloved title that launched with Apple Arcade in 2019.

Apple says the goal is to help grow the game further on Apple Arcade.

Apple reaffirmed support for third-party developers on Arcade, noting this acquisition won’t change its broader content strategy.

Apple emphasized that it "loves" Sneaky Sasquatch and plans to continue developing it in collaboration with the original creators.

This move signals that Apple may be more actively investing in exclusive, original content for Apple Arcade, especially where there's clear user engagement and brand potential. With RAC7 now under its wing, Apple can exert greater control over the future of Sneaky Sasquatch, which has evolved into one of Arcade’s most popular and enduring titles.

According to Bloomberg, Apple is also planning to launch a dedicated video game app later this year. This app would serve as a hub for games across Apple devices, with features like:

Centralized launching of titles

Achievements and leaderboards

In-game communications and other activity tracking

This rumored app could be a major shakeup for how gaming is experienced on iOS, macOS, and potentially tvOS. It might rival existing platforms like Xbox Game Pass or Steam in scope and functionality, especially if tied deeply with Arcade or future Apple hardware.

Tags: Apple

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RAC7 Acquired by Apple

Business

28 May 2025 11:36

Tags: Apple

Apple has officially acquired RAC7, the small but acclaimed studio behind Sneaky Sasquatch, in a move that highlights the company’s ongoing commitment to its Apple Arcade platform. The acquisition is described as a “unique circumstance” by Apple, suggesting it’s not part of a broader acquisition spree but rather a strategic decision tied to the game’s popularity and the studio’s potential.

RAC7, a two-person team, is best known for Sneaky Sasquatch, a quirky and beloved title that launched with Apple Arcade in 2019.

Apple says the goal is to help grow the game further on Apple Arcade.

Apple reaffirmed support for third-party developers on Arcade, noting this acquisition won’t change its broader content strategy.

Apple emphasized that it "loves" Sneaky Sasquatch and plans to continue developing it in collaboration with the original creators.

This move signals that Apple may be more actively investing in exclusive, original content for Apple Arcade, especially where there's clear user engagement and brand potential. With RAC7 now under its wing, Apple can exert greater control over the future of Sneaky Sasquatch, which has evolved into one of Arcade’s most popular and enduring titles.

According to Bloomberg, Apple is also planning to launch a dedicated video game app later this year. This app would serve as a hub for games across Apple devices, with features like:

Centralized launching of titles

Achievements and leaderboards

In-game communications and other activity tracking

This rumored app could be a major shakeup for how gaming is experienced on iOS, macOS, and potentially tvOS. It might rival existing platforms like Xbox Game Pass or Steam in scope and functionality, especially if tied deeply with Arcade or future Apple hardware.

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Sources:

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