100 Thieves Partners with Razer

100 Thieves Partners with Razer

Business

17 June 2025 13:27

100 Thieves has entered into a new multi-year partnership with gaming peripherals brand Razer, further solidifying its position in the esports and lifestyle brand space. The collaboration will see Razer become the official headset, controller, and chair partner for 100 Thieves' top esports teams, which include Call of Duty, Apex Legends, League of Legends, VALORANT, and the recently added Marvel Rivals.

While the financial terms of the deal have not been disclosed, the partnership extends beyond team sponsorship. Razer will also be a major sponsor for the 100 Thieves Block Party, a fan-focused event featuring live DJ entertainment, a LAN experience, and a meet-and-greet with the organization’s players and content creators.

Razer, an endemic brand deeply embedded in the esports ecosystem, has a history of working with top-tier teams such as Sentinels, Ninjas in Pyjamas, Team Flash, and OpTic Gaming. The brand has also sponsored individual esports athletes, including T1’s renowned mid laner Lee ‘Faker’ Sang-hyeok and rising stars like Zachary ‘zekken’ Patrone and Nikola ‘NiKo’ Kovač. Faker, in particular, recently launched a special edition mouse to mark his 10-year partnership with the brand.

"100 Thieves represents the intersection of competitive excellence and cultural relevance," said a Razer representative in a statement about the partnership. "We are excited to support 100 Thieves’ teams with the best in gaming gear, while also connecting with fans through unique experiences like the Block Party."

Founded in 2017, 100 Thieves has quickly established itself as one of the most recognizable brands in the esports world, known for blending competitive gaming with streetwear and lifestyle culture. Beyond gaming, the organization has made waves with its high-profile merchandise collaborations, including partnerships with global brands like Pokémon and Adidas Originals.

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100 Thieves Partners with Razer

Business

17 June 2025 13:27

Tags: 100 Thieves

100 Thieves has entered into a new multi-year partnership with gaming peripherals brand Razer, further solidifying its position in the esports and lifestyle brand space. The collaboration will see Razer become the official headset, controller, and chair partner for 100 Thieves' top esports teams, which include Call of Duty, Apex Legends, League of Legends, VALORANT, and the recently added Marvel Rivals.

While the financial terms of the deal have not been disclosed, the partnership extends beyond team sponsorship. Razer will also be a major sponsor for the 100 Thieves Block Party, a fan-focused event featuring live DJ entertainment, a LAN experience, and a meet-and-greet with the organization’s players and content creators.

Razer, an endemic brand deeply embedded in the esports ecosystem, has a history of working with top-tier teams such as Sentinels, Ninjas in Pyjamas, Team Flash, and OpTic Gaming. The brand has also sponsored individual esports athletes, including T1’s renowned mid laner Lee ‘Faker’ Sang-hyeok and rising stars like Zachary ‘zekken’ Patrone and Nikola ‘NiKo’ Kovač. Faker, in particular, recently launched a special edition mouse to mark his 10-year partnership with the brand.

"100 Thieves represents the intersection of competitive excellence and cultural relevance," said a Razer representative in a statement about the partnership. "We are excited to support 100 Thieves’ teams with the best in gaming gear, while also connecting with fans through unique experiences like the Block Party."

Founded in 2017, 100 Thieves has quickly established itself as one of the most recognizable brands in the esports world, known for blending competitive gaming with streetwear and lifestyle culture. Beyond gaming, the organization has made waves with its high-profile merchandise collaborations, including partnerships with global brands like Pokémon and Adidas Originals.

More:Ronaldo Named as Esports World Cup Ambassador

Share:

Sources:

Report mistake Submit news

Related news

View All

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