1047 Games CEO Apologized for His Hat

Drama

11 June 2025 11:36

Ian Proulx, CEO of 1047 Games, has issued a public apology after drawing criticism for wearing a “Make FPS Great Again” hat during the Splitgate 2 panel at this year’s Summer Game Fest.

The hat, a clear play on a well-known political slogan, caught the attention of viewers and attendees, sparking mixed reactions across the gaming community. In a video posted to the official Splitgate 2 X account, Proulx addressed the controversy directly, clarifying his intent and expressing regret over the unintended impact.

Proulx explained the decision behind the hat was part of a marketing strategy intended to draw attention to Splitgate 2, which recently emerged from beta. “It was supposed to be a meme that would help get more eyes to the title,” he said. Citing the challenges faced by independent developers in breaking through crowded spaces like The Game Awards, where he noted Splitgate’s trailer had been “lost amongst 50 others,” Proulx said he felt the need to do “something big” to ensure visibility.

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“It wasn’t our intention to be taken in a political manner,” he continued, acknowledging that the slogan’s resemblance to political rhetoric would inevitably “raise eyebrows and bring controversy.” He emphasized the goal was to use the meme format to make a bold statement about the current state of the FPS genre.

According to Proulx, the message was intended to be taken at face value. “We genuinely want to improve the FPS genre and feel it is in a bad state,” he said. However, he also recognized the broader implications of the gesture. “It’s not just about intent; it’s about impact, too, and this move has created a negative impact for which I am truly sorry.”

Tags: 1047 Games

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