Written by Dante Uzel on 03 December 2024 13:23
8 Bit Creatives has announced a major partnership with iQOO, the Chinese smartphone brand, marking a landmark collaboration in the Indian gaming industry. As part of the agreement, iQOO will acquire the naming rights to three esports teams under the Bit Creatives umbrella: 8Bit Esports, Reckoning Esports, and Revenant Xspark. While specific terms of the deal were not disclosed, both companies have confirmed that this partnership represents the largest naming rights deal in the history of Indian gaming.
8Bit Creatives, a talent management agency in India, is well-known for representing a wide range of players, content creators, and influencers. In the esports sector, it manages several high-profile teams, including its own esports organization, 8Bit Esports.
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iQOO, which stands for "I Quest On and On," is owned by Vivo and has already established a strong foothold in the Indian market. The deal builds on iQOO's previous partnership with Team iQOO Soul, another esports brand under Bit Creatives, solidifying the company's continued expansion in India's esports landscape.
Tags: 8Bit
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