BLAST Expands to USA
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BLAST Expands to USA
BLAST has announced the opening of its first U.S. office in New York City, marking a significant milestone in the company’s North American growth strategy and reinforcing its long-term commitment to developing the esports ecosystem in the United States.
According to release U.S. is set to host more Tier 1 esports arena events in 2025 than any other country, including major upcoming BLAST events such as the FNCS Pro-Am Los Angeles, BLAST.tv Austin Major, and RLCS Raleigh Major.
More:Zowie Partners with PGL
The new office will serve as BLAST’s North American hub, enabling the organization to deliver more high-profile events and content across the region while fostering deeper partnerships with U.S.-based companies and brands. The expansion will also focus on collaborating with local creators, streamers, and talent agencies to produce original content, live event appearances, and branded experiences.
As part of this strategic launch, Leo Matlock, Chief Business Officer at BLAST, will relocate from Copenhagen to New York City to lead the new office. Matlock will oversee the development of a dedicated local team, spearhead growth initiatives, and work closely with partners to strengthen BLAST’s presence in the U.S. market.
Commenting on the expansion, Matlock stated:
“We’ve been deeply committed to the growth of esports in the U.S. for six years – hosting some of our most iconic live events here since 2019. Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market. We have some incredible live events coming up across North America this year and are excited to continue to advocate this unmatched fandom and to work with national and local partners and brands, creating a positive impact everywhere we are. This move further adds to our global expansion efforts in 2025, with offices opening in India and the U.S. this year.”
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BLAST Expands to USA
BLAST has announced the opening of its first U.S. office in New York City, marking a significant milestone in the company’s North American growth strategy and reinforcing its long-term commitment to developing the esports ecosystem in the United States.
According to release U.S. is set to host more Tier 1 esports arena events in 2025 than any other country, including major upcoming BLAST events such as the FNCS Pro-Am Los Angeles, BLAST.tv Austin Major, and RLCS Raleigh Major.
More:Zowie Partners with PGL
The new office will serve as BLAST’s North American hub, enabling the organization to deliver more high-profile events and content across the region while fostering deeper partnerships with U.S.-based companies and brands. The expansion will also focus on collaborating with local creators, streamers, and talent agencies to produce original content, live event appearances, and branded experiences.
As part of this strategic launch, Leo Matlock, Chief Business Officer at BLAST, will relocate from Copenhagen to New York City to lead the new office. Matlock will oversee the development of a dedicated local team, spearhead growth initiatives, and work closely with partners to strengthen BLAST’s presence in the U.S. market.
Commenting on the expansion, Matlock stated:
“We’ve been deeply committed to the growth of esports in the U.S. for six years – hosting some of our most iconic live events here since 2019. Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market. We have some incredible live events coming up across North America this year and are excited to continue to advocate this unmatched fandom and to work with national and local partners and brands, creating a positive impact everywhere we are. This move further adds to our global expansion efforts in 2025, with offices opening in India and the U.S. this year.”
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