Written by Dante Uzel on 14 June 2024 10:28
British Esports, the national body for esports in the UK, and BLAST, the global esports entertainment company, have announced a strategic partnership. According to release, the collaboration will focus on areas such as political lobbying, grassroots development, education, careers, and professional development. Release states that "This aims to bolster the UK's position as a global hub for esports and gaming. With the UK holding a 6% share of the global esports market and the sector expected to reach $1.6 billion by year-end, the partnership seeks to capitalize on this growth momentum."
BLAST had some events in the UK, with Manchester hosting a Rainbow Six Siege Major in May, reaching peak viewing figures of showing growth from previous tournaments in 2024. BLAST has partnered with Blacklyte for the rest of the 2024 Season, encompassing BLAST Premier and BLAST Rainbow Six Esports.
Chester King, CEO of British Esports, stated “2024 is a landmark year for esports in the UK as we host some of the most iconic global esports events.This is an incredible opportunity to leave a legacy from grassroots to professional that promotes the UK as a leading global destination for esports. That is why we were thrilled when Robbie and the team at BLAST visited our National Esports Performance Campus in Sunderland earlier this month to finalise our partnership. This collaboration between two leading British esports organisations will not only help to solidify the UK as a leading hub for esports but also ensure that we are nurturing the next generation of talent and providing them with the tools and opportunities they need to succeed.”
Tags: BLAST British Esports
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