BLAST Partners with Reliance

Written by Dante Uzel on 02 April 2025 12:54

BLAST and RISE, a subsidiary of Reliance Industries Limited, have announced a strategic joint venture to accelerate the growth of esports in India.

The country’s esports market is expected to reach US$ 9.2 billion by 2029, growing at a 19% CAGR from $2.8 million in 2024. Esports is now officially recognized as part of India’s multi-sports category.

The partnership will bring BLAST’s esports properties and production methods to India, alongside co-created tournament IPs tailored to the Indian market. Jio Platforms Limited, a subsidiary of Reliance, will play a key role with its JioGames platform, which will help produce and host events.

The collaboration will leverage Reliance’s digital and distribution ecosystem, including JioGames, to create, produce, and distribute esports events for publishers, brands, fans, and players. BLAST will work with major game publishers like Epic Games, Riot Games, Valve, KRAFTON, and Ubisoft to bring top-tier experiences to Indian audiences. The joint venture will cover:

Services to publishers and sponsors

End-to-end tournament management

Targeted marketing

Production and broadcasting

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Robbie Douek, CEO of BLAST, said, “India is one of the most exciting and fastest-growing gaming markets in the world, with a rapidly expanding esports audience and appetite for more competitive gaming experiences. By partnering with Reliance, a market leader with unparalleled expertise and reach in India, we have a unique opportunity to elevate the local esports scene to new heights. BLAST has a proven track record of delivering world-class tournaments and entertainment for global audiences, and we can't wait to bring that expertise to India. This joint venture will not only help grow the Indian esports ecosystem but also create new pathways for local talent to shine on the global stage.”

As part of the venture, BLAST will establish offices and a production studio in India, marking a significant expansion of its operations.

Tags: BLAST

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