Written by Dante Uzel on 19 September 2024 22:00
BLAST has renewed its partnership with instant snack brand Pot Noodle and added new partners Knorr and UNOX, brokered by Mindshare. This renewed deal extends until September 2025 and includes participation in the upcoming BLAST Premier Fall Final from September 25 to 29.
The partnership aims to integrate Pot Noodle, Knorr, and UNOX into the BLAST Premier broadcasts for the remaining Fall Series events in 2024, with further involvement planned for the revamped product in 2025, including the London event.
As BLAST Premier’s Official Convenience Meals Partner, the brands will target audiences in the UK, Ireland, Germany, Austria, Switzerland, and the Netherlands. Their integration will include both digital and physical branding during broadcasts, as well as in-game elements throughout the Fall Series.
Fans can expect a multiplatform presence, featuring broadcast segments dedicated to the brands, along with short-form content on BLAST’s channels and a social media campaign.
Alexander Lewin, SVP of Commercial Revenue for BLAST stated “With an exciting 2024 fall season upon us, we’re thrilled to bring onboard Knorr and Unox alongside returning giant Pot Noodle to build on the work which debuted at June’s Spring Final. Fans watching from across the BLAST network can look forward to a fully encompassing partnership that goes beyond just broadcast integration, including on-site activations at our return to London next year. With a brand new format changing how BLAST Premier looks in 2025, we’re excited to already get work underway and bring our first brands onboard for a brand new year of Counter-Strike action!”
Tags: BLAST
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