BLAST Premier Partners with Magnum

Written by Dante Uzel on 15 December 2023 14:46

BLAST Premier announced a new partnership with Magnum. The partnership is for the World Finals in Abu Dhabi which will take place between 13-17 December. Mangnum's digital branding will be presented during the event. Alexander Lewin, VP of Distribution and Programming for BLAST, stated “We’re delighted to be re-joining forces with Unilever and have the Magnum brand return to the BLAST Premier circuit for its fourth event. It’s exciting to bring one of the world's biggest ice cream manufacturers to our audience inside the Etihad Arena as well as to millions of fans following the action across BLAST’s global broadcast network.”

Tags: BLAST Magnum

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