Behaviour Interactive Acquires Fly Studio

15 March 2024 08:06

Behaviour Interactive has purchased Fly Studio, a multimedia production company based in Montreal. Established in 1996, Fly Studio has a track record of creating mixed-media projects for companies like Ubisoft, Cirque du Soleil, and Toyota. Through this acquisition, Behaviour aims to broaden its business presence in additional markets. The 25-person team from Fly Studio will become part of Behaviour's services division.

Dominique Lebel stated "At Behaviour, we see great potential in the immersive and interactive experiences sector, and adding Fly to our team will consolidate our place in that market and allow us to bring innovative, large-scale projects to life."