30 August 2023 09:00
BETER announced a new partnership with Betsson. Through this partnership Betsson will improve its esports capabilities. Evgeniy Bekker, Esports General Manager at BETER, stated “BETER has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business. Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.
“Esports betting continues to grow at pace and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players. We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.“
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