13 October 2023 11:58
Source: Cloud9
Cloud9 announced a new partnership with KIA. The partnership will focus on the League of Legends roster. Parties will create content and engaging fan experiences. The financial details of the deal were not revealed. KIA recently partnered with NRG Esports.
"Cloud9 is dedicated to pushing the boundaries of what's possible in esports, and working with Kia allows us to do just that thanks to a mutual commitment to innovation, performance, and continuous improvement," said Jack Etienne, co-founder and CEO of Cloud9. "Kia shares our vision for innovation and excellence, and we are thrilled to explore the opportunities this sponsorship will bring to our fans and the esports community."
KIA recently became the naming sponsor of Korean Damwon Gaming. The company currently sponsors several teams in League of Legends.
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