Cloud9 X PAGODA Snacks Partnership Extended

Business

22 January 2026 07:13

Cloud9 just locked down a fresh extension with PAGODA Snacks. The North American org announced the news across its social channels, keeping as a sponsor of its League of Legends squad heading into 2026 and 2027. Once again PAGODA steps up again as the Official Egg Roll Partner, with its logo plastered on jerseys and popping up in content all season long.

Perks for Fans in the New Partnership

Cloud9 isn't stopping at branding. The team plans to roll out a loyalty program that gets fans hands-on with PAGODA products.

This isn't PAGODA's first partnership in the LoL world. Back in 2024, they inked a three-year pact with the LCS itself. Now, they're back as a key sponsor for the upcoming season.

Lately, though, Cloud9 branched into fresh territory. Partnerships with Theta Network for blockchain streaming and a hackathon alongside JetBrains show they're all in on AI and Web3 vibes.

Halee Mason, Cloud9's Vice President of Technology and Business Development, shared the excitement. “We are thrilled to be continuing our partnership with PAGODA® Snacks after the previous 2025 successes. At Cloud9, we strive to inspire gamers through community, competition, and the pursuit of mastery, a mission that requires the perfect fuel for every high-stakes moment,”

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Tags: Cloud9 LCS League of Legends

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