Complexity Gaming Partners with Sonic Labs

Business

28 August 2024 09:50

Complexity Gaming announced a new partnership with Sonic Labs. Sonic Labs is named as the official blockchain sponsor. The agreement includes prominent branding rights on Complexity team uniforms and livestream banners. Additionally, Sonic will sponsor Complexity’s live streamed esports events and community activities, as well as its participation in various tournaments.

As part of the deal, Sonic's logo will be prominently displayed on Complexity jerseys and livestream banners. The partnership will also see Sonic integrated into Complexity’s tournament coverage and highlights throughout the year. Sonic is set to sponsor the Counter-Strike NA Revival Series tournaments and the Counter-Strike NA LAN event scheduled for May 2025, with custom Sonic-branded segments and awards featured at each event.

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Moreover, Sonic Labs will organize community nights featuring live stream gaming events and video highlights. The partnership includes the development of a new Web3 fan app, built on the Sonic network, which will offer fans interactive “quests” and rewards, enhancing their engagement with Complexity’s team and players.

Jason Lake, Complexity CEO, stated “The Sonic Labs team is dedicated to bringing the excitement of gaming onchain with the launch of Sonic later this year, and we’re excited to have them as an official sponsor to help realize that vision. In speaking with their leadership, it’s clear the team is committed to the gaming space and with our collaborative efforts around fan engagement, community participation, and gaming experience, we’re confident that Sonic will be a prominent player in the games industry for the foreseeable future.”

Tags: Complexity Gaming

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