Embark Studios Targeted for AI Use

Drama

06 January 2026 08:32

Patrick Söderlund, CEO and founder of Swedish game developer Embark Studios, has spoken out about the company’s use of artificial intelligence in game development. He made it clear that AI is not being used to cut jobs or reduce investment in people.

Söderlund explained that video games are still built by people, not machines. His comments come after criticism of Embark’s AI tools, which have been used in the studio’s games, including the popular extraction shooter Arc Raiders.

“We don't use artificial intelligence to not have to hire people or replace people or job groups,” Söderlund said. “That's not the point.”

AI as a Support Tool, Not a Replacement

Söderlund emphasized that Embark Studios continues to work closely with human talent, including professional voice actors. He said these actors remain an important part of the company’s creative process.

“We have several voice actors that we work with that are on contract. We work with them continuously and will continue working with them. They are, of course, a central piece of this puzzle,” he explained. “We will pay for their voices, and sometimes using an artificial voice gets us to update the game a lot faster.”

According to Söderlund, AI can help speed up development when quick changes are needed. This allows teams to update games faster and improve the experience for players.

“People need to take a step back and look at this and understand what it is and what it can do,” he said. “It can be a tremendous help to developers and a tremendous benefit to players.”

Söderlund acknowledged that AI is a complex and sensitive topic in the games industry. However, he stressed that Embark’s goal is not to replace workers, but to remove repetitive and time-consuming tasks.

“I realise it's an intricate subject and discussion, but at the same time, it's never been about replacing people,” he said. “It's been about making tedious, sometimes boring, parts of work disappear or be much faster. It's about putting people's time where it really makes sense.”

More:GOG Sold for $25m

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Embark Studios Targeted for AI Use

Drama

06 January 2026 08:32

Tags: Embark Studios

Patrick Söderlund, CEO and founder of Swedish game developer Embark Studios, has spoken out about the company’s use of artificial intelligence in game development. He made it clear that AI is not being used to cut jobs or reduce investment in people.

Söderlund explained that video games are still built by people, not machines. His comments come after criticism of Embark’s AI tools, which have been used in the studio’s games, including the popular extraction shooter Arc Raiders.

“We don't use artificial intelligence to not have to hire people or replace people or job groups,” Söderlund said. “That's not the point.”

AI as a Support Tool, Not a Replacement

Söderlund emphasized that Embark Studios continues to work closely with human talent, including professional voice actors. He said these actors remain an important part of the company’s creative process.

“We have several voice actors that we work with that are on contract. We work with them continuously and will continue working with them. They are, of course, a central piece of this puzzle,” he explained. “We will pay for their voices, and sometimes using an artificial voice gets us to update the game a lot faster.”

According to Söderlund, AI can help speed up development when quick changes are needed. This allows teams to update games faster and improve the experience for players.

“People need to take a step back and look at this and understand what it is and what it can do,” he said. “It can be a tremendous help to developers and a tremendous benefit to players.”

Söderlund acknowledged that AI is a complex and sensitive topic in the games industry. However, he stressed that Embark’s goal is not to replace workers, but to remove repetitive and time-consuming tasks.

“I realise it's an intricate subject and discussion, but at the same time, it's never been about replacing people,” he said. “It's been about making tedious, sometimes boring, parts of work disappear or be much faster. It's about putting people's time where it really makes sense.”

More:GOG Sold for $25m

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