Epic Games has unveiled a new initiative aimed at reshaping how game developers monetize their titles: Epic Web Shops, a direct-to-consumer storefront service now available through the company’s self-publishing tools for PC and mobile platforms.
The new feature allows developers to sell in-game content—including virtual currency and consumable items—using Epic’s global distribution and ecommerce infrastructure. The Web Shops are designed to give developers greater control over their sales while offering generous revenue terms and benefits to both creators and players.
Key Highlights of the Epic Web Shops:
100% Revenue Share Up to $1 Million: Developers will keep 100% of net revenue for the first $1 million per title, with earnings beyond that amount reverting to Epic’s standard 88/12 split.
Epic Games Rewards for Players: Consumers making purchases through Web Shops will earn Epic Rewards, which can be applied to future transactions across the Epic ecosystem.
Web Shop Integration: Once live, a developer’s Web Shop will be accessible via a new ‘Web Shop’ tab on the product’s page within the Epic Games Store on PC. Support for mobile storefront pages is expected later this year.
Out-of-App Purchases: Web Shops also enable developers to offer out-of-app transactions, bypassing traditional app store limitations—particularly significant for mobile platforms.
Eligibility & Limitations: Any developer or publisher with a registered Epic Games Developer account and an eligible product can set up a Web Shop. However, Web3 games are excluded, and only consumable sales—like in-game currency and items—are permitted.
Epic Games emphasized the flexibility and potential of the new platform, stating that the Web Shops will empower developers to build sustainable business models while benefiting from direct engagement with their player base.
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