Written by Dante Uzel on 17 February 2025 12:37
Source: Tencent
The Esports World Cup Foundation (EWCF) has announced a strategic partnership with Tencent, naming Tencent E-sports as its official partner in China. This collaboration is set to enhance the Esports World Cup's presence in the region and is a key step toward uniting global esports fans under one competitive umbrella. It also reflects EWCF's commitment to integrating China—one of the world’s most important and fastest-growing esports markets—into the Esports World Cup platform. The agreement was finalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
As part of the partnership, a dedicated Development Team will be formed to improve EWC’s visibility, engagement, and collaboration within China’s esports industry. The collaboration will leverage both EWC's and Tencent E-sports' networks and expertise to connect Chinese esports with the broader global ecosystem. Tencent will offer marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
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“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
Tags: Esports World Cup
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