FURIA Partners with Hellmann’s
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News/FURIA Partners with Hellmann’s
Business
20 August 2024 20:55
FURIA has announced a new partnership with Hellmann’s. The collaboration will involve creating content, participating in competitions, and promoting exclusive initiatives.
As part of the sponsorship, Hellmann’s branding will be featured on FURIA’s team uniforms, including during recent events such as IEM Cologne, the CBLOL, and the Esports World Cup.
More:Steen Laursen to Leave Astralis
André Akkari, Co-Founder and Co-CEO, at FURIA, stated “The entrance of Hellmann’s at FURIA not only validates our organization as the leader in Latin America in the sector but also underscores the importance of the esports and sports scene in society. The way FURIA approaches esports, much like we do with football through the Kings League, extreme sports, and communities in general, brings major players from each sector closer to these universes. It’s a great pleasure to know we have such a powerful new partner to continue this explosion.”
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Business
20 August 2024 20:55
FURIA has announced a new partnership with Hellmann’s. The collaboration will involve creating content, participating in competitions, and promoting exclusive initiatives.
As part of the sponsorship, Hellmann’s branding will be featured on FURIA’s team uniforms, including during recent events such as IEM Cologne, the CBLOL, and the Esports World Cup.
More:Steen Laursen to Leave Astralis
André Akkari, Co-Founder and Co-CEO, at FURIA, stated “The entrance of Hellmann’s at FURIA not only validates our organization as the leader in Latin America in the sector but also underscores the importance of the esports and sports scene in society. The way FURIA approaches esports, much like we do with football through the Kings League, extreme sports, and communities in general, brings major players from each sector closer to these universes. It’s a great pleasure to know we have such a powerful new partner to continue this explosion.”
FURIA has unveiled an entirely new roster for the 2026 VALORANT Champions Tour (VCT) season, marking a major shift for...
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Dec 02, 2025
FURIA has unveiled a new strategic partnership with gaming technology brand Logitech G, a collaboration aimed at enhancing both competitive...
Business
Jun 04, 2025
FURIA has launched its entry into the gaming peripherals market through a new partnership with Fallen Gear. The first products...
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Aug 22, 2024
FURIA has unveiled a new office and training center in São Paulo, Brazil, covering an expansive 1,200 square meters. Located...
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Aug 01, 2024
FURIA partnered with Champion to launch a limited-edition apparel collection. This collaboration will feature 12 exclusive items, including eight t-shirts,...
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Jul 31, 2024