Written by Dante Uzel on 20 August 2024 20:55
Source: FURIA
FURIA has announced a new partnership with Hellmann’s. The collaboration will involve creating content, participating in competitions, and promoting exclusive initiatives.
As part of the sponsorship, Hellmann’s branding will be featured on FURIA’s team uniforms, including during recent events such as IEM Cologne, the CBLOL, and the Esports World Cup.
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André Akkari, Co-Founder and Co-CEO, at FURIA, stated “The entrance of Hellmann’s at FURIA not only validates our organization as the leader in Latin America in the sector but also underscores the importance of the esports and sports scene in society. The way FURIA approaches esports, much like we do with football through the Kings League, extreme sports, and communities in general, brings major players from each sector closer to these universes. It’s a great pleasure to know we have such a powerful new partner to continue this explosion.”
Tags: FURIA
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