Written by Dante Uzel on 02 September 2024 22:22
FaZe Clan and G FUEL have unveiled a new multi-year, multi-million-dollar sponsorship and licensing agreement. This deal is one of the largest in GameSquare’s history and includes an equity stake for FaZe Media in G FUEL, reflecting the shared values and commitment to community engagement between the two companies.
As part of the agreement, G FUEL will serve as the presenting sponsor for FaZe Clan’s Subathon, a month-long streaming event starting in September. The FaZe House will be renamed the "FaZe G FUEL House" during the event, paying tribute to G FUEL’s sponsorship of FaZe Clan’s original NYC house in 2014.
The partnership will also feature in-person collaborations and co-branded products, aiming to strengthen the connection between gaming culture and energy drinks. This marks FaZe Media's first long-term sponsorship deal.
"I've always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting. This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we're excited to drive engagement across the global gaming and creator communities," said G FUEL CEO Bryan Crowley.
Tags: FaZe Clan
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