FlyQuest Partners with Von Dutch

FlyQuest Partners with Von Dutch

Business

08 September 2025 17:27

FlyQuest, a prominent North American League of Legends organisation, has officially revealed a new merchandise collaboration with iconic fashion brand Von Dutch. The launch follows a wave of speculation about FlyQuest’s future in the esport after a cryptic post on social media raised eyebrows across the League of Legends community.

The collection, which includes black-themed apparel such as a knit sweater, cap, and t-shirt, is unified by the phrase “League is Dead” emblazoned in gothic script — a provocative statement that has become central to the campaign’s message. The merch drop was accompanied by a cinematic promotional video featuring gravestones bearing the names of now-defunct North American teams and FlyQuest players modeling the new gear.

The campaign follows a turbulent period for the North American League of Legends scene. Organisations such as Team SoloMid, Counter Logic Gaming, Evil Geniuses, and 100 Thieves have all exited the competitive space, prompting widespread concern about the region’s esports sustainability.

FlyQuest’s initial teaser post on X (formerly Twitter) addressed these shifts directly: “Since 2017, FlyQuest has been a proud part of the League of Legends ecosystem,” the statement read. “However, it’s impossible to ignore how much the landscape has changed. With the exits of organisations like Team SoloMid, Counter Logic Gaming, Evil Geniuses, and most recently 100 Thieves, we have had to look inward as a company.”

The ambiguous nature of the post triggered rampant speculation about FlyQuest’s potential departure from the scene. However, the announcement that followed took many by surprise — rather than bowing out, the organisation doubled down with a bold marketing move designed to spark conversation.

“‘League is Dead’ is a phrase some people have been throwing around for years, but despite the talk, it’s still the most played and watched esport in the world,” FlyQuest explained in its official campaign announcement. “Some teams rolled over and died when things got difficult. Others who stayed are playing it safe. FlyQuest isn’t doing either.”

The campaign has drawn a mix of admiration and reflection. Several figures in the League of Legends community praised the fearless marketing direction, while others used the moment to reignite discussion around the health of the North American competitive ecosystem.

More:FlyQuest Partners with NZXT

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FlyQuest Partners with Von Dutch

Business

08 September 2025 17:27

Tags: FlyQuest

FlyQuest, a prominent North American League of Legends organisation, has officially revealed a new merchandise collaboration with iconic fashion brand Von Dutch. The launch follows a wave of speculation about FlyQuest’s future in the esport after a cryptic post on social media raised eyebrows across the League of Legends community.

The collection, which includes black-themed apparel such as a knit sweater, cap, and t-shirt, is unified by the phrase “League is Dead” emblazoned in gothic script — a provocative statement that has become central to the campaign’s message. The merch drop was accompanied by a cinematic promotional video featuring gravestones bearing the names of now-defunct North American teams and FlyQuest players modeling the new gear.

The campaign follows a turbulent period for the North American League of Legends scene. Organisations such as Team SoloMid, Counter Logic Gaming, Evil Geniuses, and 100 Thieves have all exited the competitive space, prompting widespread concern about the region’s esports sustainability.

FlyQuest’s initial teaser post on X (formerly Twitter) addressed these shifts directly: “Since 2017, FlyQuest has been a proud part of the League of Legends ecosystem,” the statement read. “However, it’s impossible to ignore how much the landscape has changed. With the exits of organisations like Team SoloMid, Counter Logic Gaming, Evil Geniuses, and most recently 100 Thieves, we have had to look inward as a company.”

The ambiguous nature of the post triggered rampant speculation about FlyQuest’s potential departure from the scene. However, the announcement that followed took many by surprise — rather than bowing out, the organisation doubled down with a bold marketing move designed to spark conversation.

“‘League is Dead’ is a phrase some people have been throwing around for years, but despite the talk, it’s still the most played and watched esport in the world,” FlyQuest explained in its official campaign announcement. “Some teams rolled over and died when things got difficult. Others who stayed are playing it safe. FlyQuest isn’t doing either.”

The campaign has drawn a mix of admiration and reflection. Several figures in the League of Legends community praised the fearless marketing direction, while others used the moment to reignite discussion around the health of the North American competitive ecosystem.

More:FlyQuest Partners with NZXT

Share:

Sources:

Report mistake Submit news

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