Written by Dante Uzel on 09 December 2024 16:46
Source: Guild Esports
Guild Esports has partnered with sim racing venue operator Drive Lounge to open a new sim racing facility at Guild’s London-based location. The venue, set to launch in February 2025, will feature 20 state-of-the-art racing simulators and cater to drivers of all skill levels.
The facility will provide aspiring sim racers with training opportunities and grassroots events aimed at developing talent. It will also serve as a hub for Guild’s sim racing division, offering drivers a chance to compete internationally and join the Guild Prodigy Racing team, which competes in the Prodigy Racing League—a platform designed to help sim racers transition to real-world motorsport.
Along with grassroots initiatives, the partnership will see the creation of sim racing leagues, training sessions, and driver development programs. Guild and Drive Lounge also plan to expand the partnership to other Drive Lounge locations across the UK.
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This marks Drive Lounge’s first venture into the esports industry. The company, which opened its first facility in Norwich in 2024, plans to open 12 more locations across the UK, offering both casual and competitive sim racing experiences.
Luke Jones, Vice President of Commercial, Esports, and Gaming at Guild Esports, commented on the partnership: "Simulator venues have grown in popularity over recent years, but what makes our partnership so unique is that when you walk in the door, you aren’t just signing up for a one-off experience – you may have made your first step to becoming a racing driver with a pro team."
Tags: Guild Esports
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