London
Guild Esports PLC, formerly The Lords Esports, is a professional esports organization based in the United Kingdom. Established in September 2019, the company sold 11.7% of its shares to Blue Star Capital for $195,000 that year. In June 2020, it secured an additional $6.5 million in private funding, with David Beckham acquiring a significant minority stake, prompting a rebrand to Guild Esports.
In September 2020, Guild Esports became the first esports organization publicly traded on the London Stock Exchange, raising $27.4 million through its IPO. The organization competes in various games, including Counter-Strike 2, EAFC 24, Fortnite, Street Fighter 6, F4 Esports (Sim Racing), and Valorant.
Guild Esports extended its reach beyond gaming by becoming the main shirt sponsor for League of Ireland Premier Division club Finn Harps in September 2021. This deal included featuring the Guild Esports brand on the club's shirts in FIFA 22.
In January 2022, Guild Esports signed a 10-year lease for a 9,831 sq ft facility in London, intended to serve as its headquarters and training facility, set to open in Q2 of the same year.
News
- 2023-10-30 Guild Esports Secures $1m
- 2023-11-09 Guild Esports Secures £130k
- 2023-11-10 Guild Esports Reveals Sim Racing Hub
- 2023-11-14 Guild Signs Bad News Eagles Roster
- 2023-12-21 Guild Esports Partners with ENDX
- 2023-12-25 Guild Esports X Subway Partnership Extended
- 2024-01-08 Guild Esports Reveals New CFO
- 2024-01-15 Guild Esports Reveals New Director of Agency Partnerships
- 2024-01-29 Nathan Pillai Joins Guild Esports
- 2024-01-31 Guild Esports Reveals Financial Results
- 2024-03-20 Guild Esports Partners with Universal Pictures UK
- 2024-04-10 Women’s Esports Finals Announced